Publicis Joined by Edelman, IPG, Omnicom and WPP in Working With Cancer’s...
There are few things that truly bond our industry. Cannes Lions is one, and helping those in need is another. Those two are coming together in a wide-reaching industry movement started by Publicis and...
View ArticleVideo: Inside Adweek’s Cannes Lions Kickoff Soiree
CANNES, France--Adweek kicked off Cannes Lions week with a soiree hosted by sponsor partner Onyx by Outbrain at The Female Quotient's Equality Lounge, where some of the best minds in the industry...
View ArticleIssa Rae’s Inclusive Marketing Agency Fête Opens for Business
CANNES, France--Issa Rae has a knack for turning projects into major opportunities for marginalized talent to work in show business. Among them is her media, entertainment and production business...
View Article3 Secrets to Community Engagement From E.l.f. Beauty and Hartbeat
CANNES, France--On the surface, e.l.f. Beauty and Hartbeat--the entertainment company founded by comedian Kevin Hart--may appear to have little in common. But the two brands share an adeptness at...
View ArticleBrands Need a Strategy Change to Reach Hispanic Audiences
In the past five years, the Hispanic community has seen a steep drop in how Latinos feel their values are shared or reflected by big brands, according to research from the We Are All Human Foundation...
View ArticleThe Great Fail: When the Wheels Came Off for Schwinn Bicycles
In 1895, Schwinn was driven by the pursuit of an American dream when bicycling was still a relatively new sport. As one of the longest-standing bicycle companies, Schwinn signified influence and...
View ArticleAI Will Make Our World Unrecognizable in 10 Years: Will.i.am
CANNES, France--"People have no clue of how transformational this next decade is going to be," exclaimed award-winning musical artist and technology entrepreneur will.i.am while speaking at Cannes...
View ArticleAdidas and FCB Canada Win Direct Grand Prix at Cannes for ‘Runner 321’
An inspiring runner with Down syndrome helped Adidas and FCB Canada take the Grand Prix at Cannes for the Direct category. "Runner 321" is a campaign that urged marathons and race organizers to save...
View ArticleDove Wins Media Grand Prix at Cannes After Turning Its Back on TikTok
CANNES, France--Dove, an unwavering critic of unrealistic beauty standards, just took home a Media Grand Prix after holding TikTok accountable for its impact on young minds. The creative, which...
View ArticleMichelin-Starred Chef Annoys Burger King Customers and Employees in French...
Michel Sarran normally serves critically acclaimed dishes at his flagship Michelin-starred restaurant in Toulouse, France, where his attention to detail and the dining experience are both legendary....
View ArticleGARM, Ad Net Zero Release Action Plan for Sustainable Media at Cannes
The Global Alliance for Responsible Media (GARM) and Ad Net Zero have unveiled a new plan for addressing media's climate impact: The GARM Sustainability Action Guide to Reduce Media Greenhouse Gas...
View ArticleNBA Draft Prospects Take NIL Brand Lessons From College Into Their Pro Deals
On Wednesday afternoon just before the NBA Draft, Jarace Walker was being fitted for the last of four suits he'd wear before, during and after the event. The next time he wore this particular garment,...
View ArticleAdweek Introduces the Marketing Vanguard Awards
The most impactful CMOs are the ones who have powered themselves and their organizations, proving themselves indispensable to their CEOs, their colleagues, their teams, their boards and, ultimately,...
View ArticleApple’s Marketing Chief Claims ‘Agencies Are Forever’ While Offering Creative...
CANNES, France--The most senior marketer with tech giant Apple shared some of his creative insights at Cannes Lions, including his belief that there will always be advertising agencies and directing...
View ArticleBud Light Unveils Biggest Ad Since Dylan Mulvaney Backlash
Consumers haven't heard much from Bud Light since the brand released a statement from its CEO in April in response to the backlash it received for partnering with trans influencer Dylan Mulvaney. Now...
View ArticleWarner Bros. Discovery Launches New Pre-Roll Offering for Digital Sports...
Warner Bros. Discovery is expanding its ad product offerings with a new six-second pre-roll option. And after a soft launch in the first quarter with clients including Vivid Seats, the company said it...
View ArticleCriteo Hit With $44 Million Fine for GDPR Violations, Reinforcing Data...
Advertising powerhouse Criteo has found itself in GDPR hot waters with a massive fine of $44 million for breaching GDPR rules. The French privacy watchdog, Commission nationale de l'informatique et des...
View ArticleTed Lasso and Fifa Mash-Up Scores Brand Experience and Activation Grand Prix...
Last year, EA Sports welcomed Ted Lasso into the world of Fifa. Now the unprepared coach of fictional team AFC Richmond just won video game publisher and Apple a Cannes Lions Grand Prix in the Brand...
View ArticleRenault Wins Creative Strategy Grand Prix at Cannes for Rural EV Charging App
In 2020, Renault transformed a small French village into a haven for electric vehicle charging. "Village Electrique" by Publicis Conseil won the Outdoor Lion Grand Prix in 2021. Now the agency and...
View ArticleThe Speed of Culture Podcast: Modernizing an Iconic Brand
Campbell Soup Company is an iconic brand in the CPG segment and has become one of the world's most recognized and loved brands over its 154-year history. To gain insights into the company's marketing...
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