Zappos Unexpectedly Parts Ways With CMO Ginny McCormick
Las Vegas-based online shoe and clothing retailer Zappos has parted ways with its first-ever CMO, Ginny McCormick. The circumstances surrounding McCormick's departure are unclear, and Adweek could not...
View ArticleIt’s OK to Talk About AI Now: Publicis Hits Back at Haters by Celebrating...
In 2017, amid the buzz of the Cannes Lions International Festival of Creativity, holding company Publicis Groupe dropped a bombshell. The network announced that it was foregoing all marketing efforts...
View ArticleAB InBev’s Marcel Marcondes on Bud Light’s Woes: ‘It’s Coming Back’
CANNES, France -- It was meant to be an inspirational seminar about how Anheuser-Busch InBev, the only company Cannes Lions has named Creative Marketer of the Year two years in a row, harnessed...
View ArticleYahoo’s SPO Push, Backstage, Gives Marketers Direct Access to Publishers...
Yahoo is letting advertisers buy publisher inventory directly from its demand-side platform via a new product called Backstage, the tech company's answer to the industry movement toward supply-path...
View ArticleMichael Kassan and Jeremy Zimmer on the Convergence of Advertising,...
CANNES, France -- Eighteen months into the marriage, things are good between UTA and MediaLink. Jeremy Zimmer's talent agency acquired Michael Kassan's media consultancy in late 2021, giving each...
View ArticlePublicis Groupe Chief Arthur Sadoun’s Cancer Campaign Wins Health Grand Prix...
CANNES, France - The campaign launched by Publicis Groupe's chief executive Arthur Sadoun to support people working while receiving cancer treatment has been awarded the Health Grand Prix for Good at...
View ArticleBritish Airways’ 500 Unique Billboards Win Outdoor Grand Prix at Cannes
CANNES, France -- British Airways' "A British Original" campaign has been awarded the Outdoor Grand Prix at Cannes Lions. The work was the first created for the brand by London-based Uncommon Creative...
View ArticleAdweek Podcast from Cannes – Creativity, Spontaneity and Futuristic Optimism
This week, the Adweek team is on the ground at Cannes Lions soaking up five days of inspiration, conversation, creativity and that blazing French Riviera sunshine. For this episode of Yeah, That's...
View ArticleWhalar and Ad Council Program Will Recruit Creators to Lead Social Issue...
When it comes to brand partnerships, some content creators want to do more than show up in front of the camera--especially for a chance to champion social issues. Influential creators will have a...
View ArticleSprite Is Named Most Resilient Brand, Even as Shoppers Look to Off-Brand...
Sprite has been named Kantar's Most Resilient Brand based on Kantar's Worldpanel, which analyzed the shopping behavior of more than one million global households over the past year and the performance...
View ArticleBayer’s Chief Marketer on Defending Budgets and Breaking Taboos
CANNES, France -- With continuing economic challenges, marketing budgets will be under scrutiny for the remainder of 2023, which tests the relationship between the chief marketing officer and the chief...
View Article11:11 Media Is Manifesting a New Wave of Storytelling
When you think of pop culture over the last few decades, many iconic moments were defined by one person: Paris Hilton. Now, Hilton is playing by her own rules by redefining storytelling and social...
View ArticleThe Speed of Culture Podcast: How Failing Fast Drives Success
Barstool Sports is a prominent name in the media realm. The company has experienced an astonishing 4,000% growth in both revenue and audience since its founding in 2003. It has expanded from five to...
View ArticleBrave Commerce Podcast: Creating Quality Products to Stand the Test of Time
In this episode of Brave Commerce, Gonzalve Bich, CEO of BIC, joins hosts Rachel Tipogaph and Sarah Hoffstetter to talk about developing a high-quality product. At the top of the episode, he attributes...
View ArticleTwitter’s Small First Step in Quelling Ad Buyers’ Brand Safety Concerns
Twitter is taking advertiser concerns about brand safety more seriously. Beyond the Twitter thread from head of sales Chris Riedy at Cannes Lions, the platform has initiated a request for proposal...
View ArticleConfronting Sexual Harassment at Cannes
It's that time of the year again: the Cannes Lions International Festival of Creativity. A time for us to come together and celebrate all the outstanding creative work of our peers from the past year....
View ArticleClash of Clans’ Fake Game History Scores 2 Entertainment Grand Prix at Cannes
CANNES, France--Clash of Clans' campaign to build a fake lore around the mobile game took home two Grand Prix in the entertainment categories at Cannes Lions today. "Clash From the Past," created by...
View ArticleNike’s AI Serena Williams Match Wins Grand Prix in Digital Craft at Cannes
Serena Williams may have stepped down from the tennis world, but the power of her brand and the passion and integrity of her spirit is strong enough to evolve with her. Williams' post-tennis campaign...
View ArticleThe Real Power of AI Is Its Command of Human Language
The power of language-based artificial intelligence is understood by anyone who has had writing assistance from ChatGPT or Google's Bard. By constantly analyzing the words used across an unimaginably...
View ArticleExclusive: FreeWheel Launches Viewer Experience Lab to Create a Better Ad...
With the rise of AVODs and FAST channels, and the TV landscape changing more than ever before, it's easy for the consumer experience to become lost in the shuffle. So in order to put that aspect of...
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