Nike Builds Its Own Branded Universe Within Fortnite
Athletic shoe behemoth Nike, using the Unreal Editor for Fortnite, has created a custom island within Epic Games' wildly popular battle royale that players can visit to pick up sneakers for their...
View ArticleAdweek Podcast: Happiness and Relevance in Every Bite of Chips Ahoy!
In this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart chat with Chips Ahoy! U.S. senior director Sabrina Sierant. Celebrating its...
View ArticleRevolut Uses AR to Promote Ultra, Its New Luxury Lifestyle Credit Card
To celebrate the debut of its Ultra luxury credit card, financial company Revolut launched an augmented reality campaign called "The Ultra Experience" in London's Covent Garden. Created in...
View ArticleHow Keia Clarke Is Transforming the New York Liberty
The New York Liberty are a certified superteam, and fans and brands are on board. Keia Clarke, CEO of the WNBA team, joins this episode of Champions of Change to discuss how her background in marketing...
View ArticleCannes’ Titanium Grand Prix Is a Survival Plan for a Country Facing Climate...
A digital solution for a country facing destruction due to climate change just won one of the ad industry's most prestigious honors-the Cannes Lions Titanium Grand Prix. The Titanium jury awarded the...
View ArticleApple and CALM Each Take a Cannes Lions Film Grand Prix, Honoring Both Humor...
CANNES, France--Tech giant Apple and U.K. nonprofit Campaign Against Living Miserably (CALM) each won a coveted Film Grand Prix at Cannes Lions today. Film Lions is one of the few categories at Cannes...
View ArticleHere Are All the Campaigns That Won Top Honors at Cannes Lions 2023
The work that wins at Cannes Lions is often indicative of what the industry sees as its true purpose. This year, the buzz at the festival was that there would be a shift towards awarding more big...
View ArticleMastercard’s Effort to Help Ukrainian Refugees Wins Sustainable Development...
After Russia invaded Ukraine, millions of Ukrainians were displaced, many arriving in Poland. The humanitarian crisis moved Mastercard to helped get them settled to alleviate a housing crisis. The...
View ArticleStonewall Inn and the Future of Pride
Did you know that Pride was born at The Stonewall Inn? The bar's riot in 1969 sparked the celebration of Pride Month worldwide. Stonewall Inn is a gay bar in the Greenwich Village neighborhood of New...
View Article72andSunny’s NFL Partnership Keeps on Running
CANNES, France--72andSunny's partnership with the NFL took off this year with "Run With It." The spot, which was one of Adweek's top picks of the game, featured flag football quarterback Diana Flores...
View ArticleSpike Lee On Cannes Lions Honor and Air Jordan Ads
CANNES, France -- Film and advertising creator Spike Lee has accepted the inaugural Creative Maker of the Year award at Cannes Lions Friday night in recognition of his lifetime of work. In his...
View ArticleSuper League’s CEO on How Gaming Is Going Phygital
In an exclusive interview, Ann Hand, CEO of esports community and content platform Super League Gaming, shares her insights on the gaming revolution and the exciting possibilities it holds for bridging...
View ArticleWith Help From Nvidia, WPP Is Becoming an AI Company
"WPP is going to unquestionably become an AI company," said Jensen Huang, co-founder, president and CEO of tech company Nvidia. Mark Read, who heads up WPP, the world's largest marketing services...
View ArticleSamsung Challenges Canadians to Beat the Box in AR
To promote its Galaxy Z Flip4 smartphone, Samsung partnered with family experience company Camp to launch an augmented reality game at the Samsung Experience Store at CF Toronto Eaton Centre. Can You...
View ArticleNiantic’s New Ad Format Uses Augmented Reality to Reward Mobile Users
Giving brands a new way to interact with consumers, mobile developer Niantic launched its Rewarded AR ad format, which will allow mobile users to earn in-application rewards by interacting with...
View ArticleHow Telemundo’s World Cup Marketing Is Scoring Audience Goals
With three weeks to go until the start of the 2023 Women's World Cup in Australia and New Zealand, Telemundo is ready for its largest women's soccer tournament yet. The company holds the...
View ArticleExclusive: Cadillac’s And Just Like That Sponsorship Didn’t Happen Just Like...
Cadillac is the exclusive title sponsor of Season 2 of HBO and Max's Sex and the City spinoff. However, a partnership that fits better than a pair of Manolo Blahniks doesn't happen... just like that....
View ArticleAdweek Podcast Live at Cannes: Why What Happens at Cannes Shouldn’t Stay at...
This year, Cannes was dominated by discussions about AI, inclusion, sustainability and making the business case for creativity in a recession. But how can marketers make sure these conversations have...
View ArticleWhile Most Brands’ Pride Campaigns Are Making a Statement, For Them’s Is...
When actor, entrepreneur and venture partner, Kylo Freeman, founded For Them, their mission was simply to solve a common and life-saving challenge for the Trans community, of which they are a member....
View ArticleMade for Advertising Sites Are Programmatic’s Latest Boogeyman
Recently, the programmatic industry has been coalescing around a new enemy, made for advertising (MFA) publishers. But, as with most of the problems within programmatic, the debate around MFA sites...
View Article