Coca-Cola Embarks on the Great American Road Trip, Finding a Surprising...
What qualifies as the "best" is subjective, so it is little surprise that countless restaurants across the globe can lay claim to that title. While there is no clear victor in the contest for best...
View ArticleLet’s Talk About Brand Podcast: Branding and Culture with Dr. Marcus Collins
Do you know what Beyonce and Patagonia have in common? They all have brands that have shaped the culture that surrounds them. Today's guest is Dr. Marcus Collins. He studies cultural contagion and...
View ArticleBeyond Attention Metrics: Why We Need a Consumer-First Media Ecosystem
For advertisers, attention is emerging as the new standard for evaluating ad effectiveness. But with the average person spending seven hours online every day--browsing, chatting, watching or working...
View ArticleEIBWC Podcast: Reaching Gen Z and Gen Alpha
Leading a successful business transformation is an art. In today's episode of Everything Is Better With Creators, we're speaking with Kristin Patrick, evp and chief marketing Officer of Claire's, about...
View ArticleGreenpeace’s Star-Studded Fleetwood Mac Cover Is a Rallying Cry for Young...
Greenpeace has commissioned a cover of Fleetwood Mac's hit song "Don't Stop" as an anthem to galvanize a new generation of climate activists. The campaign, developed by agency Mother London, reimagines...
View ArticleGen Z Looks For LGBTQ+ Brand Allies to Stand Tall, Not Buckle Under Pressure
Each February since 2017, the National Hockey League has touted its "Hockey Is for Everyone" month, focusing on DEI initiatives. Anheuser-Busch InBev has claimed in its corporate diversity, equity and...
View ArticleOff the Clock: Iris North America CEO Ian Sohn Runs Marathons to Unplug
Nearly a decade ago, agency vet Ian Sohn began transitioning into leadership roles, a career shift that also ushered in increased stress and anxiety. So he started running as a way to unwind. What...
View ArticleHow Timberland Went From Dirty Work Boots to Hip-Hop Drip
For the last two decades, London's iconic Phonica Records has been the place for vintage vinyl fans who've devoted their weekends to bin diving. But in November 2018, shop visitors had an experience...
View ArticleInfographic: When Brands Speak Out, Many Consumers Are Skeptical
In recent weeks, Target and Bud Light have faced significant backlash for marketing or merchandise that supports LGBTQ+ individuals. After backpedaling on their positions--Bud Light put two marketing...
View ArticleThe Social Element’s Tamara Littleton Pioneered Remote Work Before It Was Cool
In 2002, Tamara Littleton founded her agency, Emoderation, to help brands create communities online. That was before the era of MySpace, when the most popular social media platform was Friendster. "It...
View ArticleWhat’s the Carbon Footprint of Going to the Cannes Lions Festival?
As marketers from around the world pack their bags to head to the C?te d'Azur, we wondered: What's the carbon footprint of sending a team to the Cannes Lions International Festival of Creativity? The...
View ArticleExclusive: Tubi’s Satirical B-to-B Campaign Brings Comedy to Cannes
Tubi and Mischief are at it again. Ahead of Cannes Lions, the AVOD and agency of record Mischief @ No Fixed Address teamed up for a b-to-b marketing campaign designed specifically for the creative ad...
View ArticleHow BECA Is Paving the Way for Future Black Marketing Leaders
For veteran marketer Jerri DeVard and many of her fellow Black Executive CMO Alliance (BECA) members, the annual pilgrimage to Cannes Lions is one that, in the past, felt like it was missing something....
View ArticleBulgari Celebrates Serpenti’s 75th Anniversary With AR Snapchat Lenses
To celebrate the 75th anniversary of its Serpenti design, luxury fashion house Bulgari partnered with Snapchat and creative tech studio Beyond to release two augmented reality lenses in the Snapchat...
View ArticleZero10 Debuts AR Store for Standalone Retail Experiences
Viva Technology attendees will be able to learn more about augmented reality shopping with AR try-on platform Zero10, which is unveiling its prototype AR Store at the event. The AR Store prototype...
View ArticleUpwork’s CMO on Marketing in the New Work Era Through Digital Transformation
In the latest episode of Marketing Vanguard, Melissa Waters, CMO of freelance marketplace Upwork, sits down to talk about leading marketing through digital and team transformation over the years....
View ArticleHow Moolah Kicks Is Revolutionizing the Sneaker Game
Natalie White's got game. After seeing an ad three years ago featuring four WNBA players promoting men's sneakers, the now-25-year-old CEO founded Moolah Kicks, the first basketball brand designed...
View ArticleThis Agency Is Calling Out Cannes Lions Cost With a Battleship-Style Activation
With Cannes Lions each year comes a conversation about the prohibitive cost of award entry for independent agencies vying against the capital might of major networks--as well as the lavishness of the...
View ArticleAhead of Walking Dead’s New York Spinoff, Zombies Take a Bite of the Big Apple
Though AMC Networks' The Walking Dead flagship series may have aired its final episode last year, the zombie universe is anything but finished, with several spinoffs on the way. Now, one of those...
View ArticleThe Creative Collective’s Mission to Cultivate Culture
They say if you don't see what you want in the world, go out and make it. That's exactly what Imani Ellis did when she founded The Creative Collective in her apartment. The Creative Collective serves...
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