This Grumpy Teddy Bear Won’t Share Ed Sheeran’s Hot Sauce
Close your eyes and think of a hot sauce brand. What do you see? Skulls and crossbones? Flames and grim reapers? Red Peppers? What about a teddy bear? In the first spot to promote his Tingly Ted's hot...
View ArticleLa-Z-Boy Taps Colle McVoy to Refresh the Brand for Modern Audiences
Minneapolis agency Colle McVoy has been selected by La-Z-Boy, the nearly century-old furniture company, to help lead a refresh of the iconic brand. The agency will provide strategy, design, public...
View ArticleA Prime Video Ad Tier Isn’t Imminent—But It Makes a Lot of Sense
Prime Video is one of the only remaining streaming services that remains off-limits for advertisers--but that could soon change. When it comes to streaming strategies, ad tiers are all the rage. Both...
View ArticleFast Food Brands Duel With ChatGPT-Generated Ads
Fast food chains fighting for market share through advertising is nothing new, but the rise of generative AI has opened a new front in the battle. The conflict first got heated in S?o Paulo, Brazil,...
View ArticleThere’s No Finer Recliner Than This Collaboration Chair From Sue Bird and Corona
Sue Bird is barely a year into her retirement, but she's already finding new and innovative ways to pass the time, thanks to her partnership with Corona. The four-time WNBA champion, 13-time All Star...
View ArticleBrave Commerce Podcast: Developing Strong Retailer Relationships
In this episode of Brave Commerce, Chris Rogers, chief business officer of Instacart, joins hosts Rachel Tipogaph and Sarah Hoffstetter to talk about how Instacart has grown as a Quick Commerce...
View ArticleHow Next-Generation AI Will Make Customer Service More Customer-Friendly
A brand's approach to customer service is a make-or-break opportunity in developing lifetime customer loyalty, but the flood of inquiries inundating contact centers since the pandemic has left brands...
View ArticleBen Soffer on the Art of Engaging Your Online Community
Although he's known as "the boy with no job" on social media, that couldn't be further from the truth. Ben Soffer successfully transitioned from being an influencer marketer to becoming an influencer...
View ArticleHow Archer Built a New, Celebratory Space for Queer Men
One in five Gen Z adults identifies as LGBTQ+ according to Gallup. While reports claim there are over 1,500 dating apps and websites around the world, there has been little to no innovation in this...
View ArticleTop 100 Global Brands Declined in Value by 20% Since 2022
Despite turbulence brought on by an uncertain economy, Big Tech continues to lead the way in overall brand experience. Kantar's annual BrandZ list, out today, sees Apple, Google, Microsoft and Amazon...
View ArticleThese Renaissance-Style Portraits Combat Misinformation About Black Trans People
One evening at the end of May, a crowd gathered at Christie's, the famous auction house in London. The institution known for selling works by the likes of Leonardo da Vinci, Pablo Picasso and Claude...
View ArticleThe Mammoth Meatball Is Heading to Cannes Lions—Hopefully
After 70 years of the Cannes Lions International Festival of Creativity, it's not always easy to find new things to see and talk about. However, heading to Cannes Lions this year--where it is heavily...
View ArticleThe Room Where It Happens: What Really Goes On in the Cannes Jury Rooms?
In a week where jury deliberations for Cannes Lions come hot on the heels of the Tony Awards, I can't help thinking that the drama of judging creative advertising would make a great number in a...
View ArticleVerizon, Snap Inc. Bring AR Mirrors to Music Festivals
As part of Verizon's 5G innovation partnership with Snap, the telecommunications company will use Snap's AR Mirrors to provide augmented reality experiences to attendees at music festivals this summer....
View ArticleBrands Can Learn About AR at The Lighthouse in London
To help brands experience the potential of technologies like augmented reality and mixed reality first-hand, immersive experience studio Pixel Artworks has launched The Lighthouse in London. The...
View ArticleGenerative AI To Face Fresh Transparency Concerns in EU Thanks to New Bill
Emerging as the first formal regulation of artificial intelligence, lawmakers in Europe signed off on a comprehensive set of rules--the EU's Artificial Intelligence Act. This groundbreaking legislation...
View ArticleThe Ad Industry Has Made Little to No Progress on Workplace Inclusion Since 2021
The advertising industry has failed to make any tangible progress since 2021 in building workplaces that are diverse, equitable and inclusive according to the World Federation of Advertisers' (WFA)...
View ArticleIdris Elba and Miroma Founder Marc Boyan Team Up for SillyFace
Miroma Group has opened a content agency led by founder Marc Boyan and Luther actor Idris Elba that aims to "deliver authentic campaigns with cultural value." Named SillyFace, the business will aim to...
View ArticleWimbledon Taps DJ Hudson Mohawke to Create a Soundtrack for the Tournament
The All England Lawn Tennis Club is hoping to attract new fans for The Wimbledon Championships, which kicks off its qualifying competition on June 26, by dropping a soundtrack for the tournament. In a...
View ArticleAd Buyers Question UGC and Moderation Policies Ahead of Twitter’s Muted...
Despite a more muted appearance at Cannes Lions this year, Twitter is still expected to make its presence felt. And while advertisers would appreciate more communication from the platform--and its...
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