Hiring an International Employee? Here’s Why You Need an Immigration Lawyer
Major advertising agencies lose talent by being poorly served by their immigration lawyers. The demand for skilled and uniquely talented workers has never been higher, yet immigration lawyers hired to...
View ArticleHavas Group Media Hires Chief Data and Innovation Officer From Dentsu Aegis...
Havas Group Media has hired Bret Leece in the newly created global role of chief data and innovation officer. Leece will be responsible for data sourcing, overall data governance, audience planning and...
View ArticleDoubleVerify Saw a 50 Percent Jump in ‘Inflammatory News and Politics’...
Marketing measurement software and analytics provider DoubleVerify marked Election Day in the U.S. by sharing some eye-opening statistics exclusively to Adweek. The company said it has seen a 50...
View ArticleFacebook Watch: Here’s How to Hide an Ad While Watching a Video
While watching videos on Facebook Watch, Facebook's destination for watching videos, you may see ads you're not interested in. Our guide will show you how to hide an ad that plays while you're watching...
View ArticleIn These Documentaries, Callaway Shows 3 Unexpected Sides of Golf
Golf marketing and advertising, at times, seems like an exclusive affair. Most of the narratives follow either the sport's biggest stars or, on the opposite end of the spectrum, the quirks and funny...
View ArticleDentsu’s Isobar Names Digitas Vet Ronald Ng as Global Chief Creative Officer
Isobar expanded its leadership team today as industry veteran Ronald Ng joined the company in the newly created global CCO role. Ng joins the "digital transformation" agency, which is part of the...
View ArticleTBWA Global CMO Kyla Jacobs Departs Company Following HR Complaints
TBWA\Worldwide global CMO Kyla Jacobs, a member of the Omnicom network's executive leadership team who has run its new business efforts around the world for the past three years, will be leaving the...
View ArticlePinterest Ads Have Arrived in France
Pinterest announced Wednesday that Pinterest ads are now available to all businesses throughout France, bringing the total number of countries where Promoted Pins are available to seven. Regional...
View ArticleConsumers Can See Through an Agency’s Tone-Deaf Ads
Today, it's increasingly important to know, learn and mold the persona your social account or brand portrays. Who do you want your brand to be? Who do consumers think you are? Do certain target...
View ArticleAd for Save the Children’s Sweater-Themed Seasonal Fundraiser Will Have You...
Save the Children's annual Christmas Jumper Day is a longstanding tradition in the U.K. Folks dress up in festive sweaters and make donations to the relief organization that helps kids around the...
View ArticleFacebook Messenger Users Are Finally Getting the Ability to Delete Messages
The ability to delete messages from Facebook Messenger, initially promised by the social network in April, moved one step closer to reality this week. Facebook said in the release notes for version...
View ArticleAs Legislation Around Data Increases, Marketers Need to Rethink Their Approaches
Founding Father John Adams once said, "Power must never be trusted without a check," and more than 200 years later, those words still ring true. Today data is a precious commodity, and Silicon Valley's...
View ArticleAudio Platforms Panoply and Westwood One Look to Nielsen for Data-Backed Car Ads
Two major audio platforms are tapping Nielsen data to better steer auto ads to the right consumers. Westwood One and Panoply have joined Nielsen's new Auto Cloud program, a targeting and measurement...
View ArticleFacebook: Here’s How to Save a Video on Facebook Watch
Did you know you can save the videos you see on Facebook Watch? By saving a video, you can quickly return to it again later on. Our guide will show you how to save a video on Facebook Watch. Note:...
View ArticleVMLY&R Unveils Global Creative Leadership Team Led by Debbi Vandeven
VMLY&R, formed in September through the merger of WPP's VML and Y&R, unveiled its global creative leadership team today. Debbi Vandeven, the former global VML chief creative officer, will...
View ArticleBB&T Bank Selects The Tombras Group as Agency of Record
Winston-Salem, North Carolina-based BB&T Bank selected Knoxville-based agency The Tombras Group as its agency of record, following a comprehensive yearlong review. BB&T Bank formerly worked...
View ArticleThis Touching Holiday Ad Reminds Us There’s More That Unites Than Divides
Post-midterm America is undoubtedly a divisive place, and it appears that things aren't so different over in Europe. Between Brexit negotiations and the rise of far-right, anti-immigration parties in...
View ArticleHaystack TV Partners With ABC to Expand Coverage
Haystack TV, which bills itself as the "Netflix for news," is adding ABC News to its lineup. The national network will join more than 200 other content providers on the ad-supported platform, including...
View ArticleAs Blockchain Falls Short of Expectations, Advertisers Look to Ad Tech for...
When did blockchain become the official path to transparency for digital advertising? Don't get me wrong: Distributed ledgers are a promising new technology with the potential to revolutionize many...
View ArticleAvocados From Mexico Will Return to the Super Bowl With Another Humorous...
Avocados From Mexico will have a 30-second spot in the Super Bowl for the fifth consecutive year in a row. The trade group will continue its tradition of lighthearted and humorous ads but will work...
View Article