In a Powerful Veteran’s Day Ad, Ancestry Shows That American Heroes Come From...
The journey of finding out one's heritage can be powerful, with surprises at every turn. Everyone has a unique history and Ancestry, long in the game of mapping family trees, has used storytelling as...
View ArticleWhatsApp: Here’s How to Share Contact Info in a Chat
Did you know that WhatsApp allows you to share a contact's information from your device's address book with other users in chats? For instance, you may want to share a family member's contact...
View ArticleWondering How to Connect With Your Ideal Audience? Try Targeting Them in the...
Brands and marketers could gain a lot from finding out more about the fans in the stands or seats. Millions of people enter thousands of venues every year across sports, music, special events,...
View ArticleDiscovery to Launch 6-Part Series on U.S.-Mexico Border
Discovery will spotlight law enforcement and other stories from the U.S.-Mexico border in a new six-part reality series called Border Live, which debuts Dec. 5. "The U.S.-Mexico border has been the...
View ArticleWhy KFC Turned a Tweet From One of Its Biggest Critics Into a U.K. Ad Campaign
KFC in the U.K. and Ireland clearly has no problem calling itself out. When the chain had to close many locations due to an unexpected chicken shortage, it ran one of the best apology ads of all time,...
View Article40% of Likely Young Voters Say They Haven’t Seen Any Political Ads
Television remains king of political advertising, according to new research from Adobe. A new report commissioned by Adobe and provided exclusively to Adweek suggests that the older you are, the more...
View ArticleIkea Sold a Product on a Global Scale by Tapping Into Local Values
Ikea's latest commercials in the U.S. and India are two excellent examples of how advertising can be successful by employing innovative storytelling skills specific to each culture, while maintaining a...
View ArticleHow Brands Can Ensure Influencers Hold Up Their End of the Deal
In a tale as old as time, yet another brand is learning what it means to vet agreements before moving forward with them. This time around, public relations firm PR Consulting Inc. is suing influencer...
View ArticleDollar Shave Club Names Adobe as Primary DSP Partner as It Accelerates Its...
The rise of direct-to-consumer brands is arguably one of the most distinctive trends in marketing during the digital era. Largely defined by their lack of reliance on middlemen, this new wave of brands...
View ArticleBBH Restructures Leadership in New York Office
BBH is restructuring leadership in its New York office. Brett Edgar was promoted to the role of managing director, while BBH New York CEO Anthony Romano is leaving the agency for an unspecified...
View ArticleOver 100 Agencies Are Rallying Behind This Bold Campaign to End Sexual...
More than 100 agencies in the U.K. are supporting a new campaign that aims to finally put an end to sexual harassment in advertising by placing executives right in the middle of some very uncomfortable...
View ArticleGod-is Rivera Joins Twitter as Global Director of Culture and Community
Twitter has hired God-is Rivera from VMLY&R in the newly-created role of global director of culture and community, effective Nov. 12. "As a black woman who has worked in industries in which I have...
View ArticleMacy’s Holiday Ad Is a Touching Tale of Being Apart From Those We Love at...
The Space Station is only about 250 miles from Earth, and astronauts are never alone there, yet it remains a perfect modern metaphor for isolation. The reason is simple: It's the ultimate mental image...
View ArticleDollar Shave Club Is Rolling Out a New Fragrance Line, and Getting Into Retail
Dollar Shave Club doesn't just want men to look and feel their best; it wants them to smell their best, too, with the debut of Blueprint, a fragrance line. Blueprint comprises six different colognes....
View ArticleA Serious ’Masshole’ Urges Support for a Ballot Question Protecting the...
Maybe Massholes are OK after all. Sure, some Bay State denizens can get loud and obnoxious at times, droning on in their wicked Baaston accents about the Pats and Sawx. Yet, Massachusetts dwellers are...
View ArticleFacebook Has Blocked Dozens of Accounts Possibly Linked to Foreign Entities
On the eve of the U.S. midterm elections, Facebook said it has blocked dozens of accounts that might be engaged in "coordinated inauthentic behavior." In a blog post published on Monday night, the...
View ArticleFacebook Stories Was Added as a Placement Option When Creating Instagram...
Corporate synergy alert: Brands that are creating Instagram Stories ads can now include Facebook Stories as a placement. Instagram opened up ads in Stories to all businesses in March 2017, and Facebook...
View ArticleHBO Stars Sarah Jessica Parker, Ed Harris and More Come Together to Encourage...
In partnership with Rock the Vote, some of HBO's top talent appeared in a video urging people to get out and vote today for the midterm elections. Among those in the 30-second video are Sarah...
View ArticleWhatsApp: Here’s How to Share a Location in a Chat
Did you know that WhatsApp allows you to share specific locations in chats? For instance, you may want to share the location of a restaurant when making plans to meet a friend. Our guide will show you...
View ArticleFearless Girl Transformed Into #FearfulGirl as a Symbol for Gun Reform
For a brief hour last Friday morning, Fearless Girl transformed into #FearfulGirl to deliver a message about gun violence. Manuel and Patricia Oliver, parents of Marjory Stoneman Douglas High School...
View Article