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Audio Platforms Panoply and Westwood One Look to Nielsen for Data-Backed Car Ads

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Two major audio platforms are tapping Nielsen data to better steer auto ads to the right consumers. Westwood One and Panoply have joined Nielsen's new Auto Cloud program, a targeting and measurement system developed specifically for vehicle advertising with data from J.D. Power. The deal will let the radio and podcasting networks offer their auto...

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