BBC News to Increase Coverage of U.S. Election
The 2024 U.S. presidential election is heading into the home stretch and the BBC will be with it every step of the way. The U.K. public broadcaster plans to dedicate more airtime than ever before to...
View ArticleSephora and TikTok Are Partnering to Help Beauty Marketers Make More...
For the second year, Sephora and TikTok are partnering on a program to help beauty brands make better, more inclusive branded content with creators. This year, Sephora and TikTok decided to focus on...
View ArticleTicker: MSNBC: Live Will Air on Saturday Night
Top of the Ticker: A week after taking over the Brooklyn Academy of Music, MSNBC Live: Democracy 2024 will air as a two-hour special on Sept. 14 at 9 p.m. ET on MSNBC and Peacock. The day-long sold-out...
View ArticleWatch Kamala Harris’ First Post-Debate Interview
Vice President Kamala Harris sat for her first solo TV interview on Friday, three days after her first--and most likely only--debate with former President Donald Trump. But the Democratic candidate...
View ArticleHere’s How the News Networks Covered the Second Trump Assassination Attempt
Former President Donald Trump was the target of a second assassination attempt on Sunday. The incident took place at the Trump International Golf Club in West Palm Beach, FL. Trump previously survived...
View ArticleFormer Google Execs’ Emails Revealed in Antitriust Case Undermine Company’s...
At the end of the first week of US v. Google, the Department of Justice presented evidence that the company's rationale behind controversial topics, like how much to collect in fees and how much...
View ArticleLiquid Death Iced Tea and Nascar Are Looking for a Few Good Drivers
To be a Nascar driver, it takes quick thinking, steely resolve, sharp focus and mad skills. To be a Liquid Death-sponsored pro driver, it takes the ability to chug a can of the brand's iced tea in 18...
View ArticleExpedia Wants You to Book a Trip Inspired by Influencers
When planning a trip, many people start by quickly searching online and on social media for the best restaurants and other must-see activities. Expedia wants you to skip that search and go straight to...
View Article5 Questions For… Ari Melber
Please Ari don't hurt 'em. As the hard-hitting host of MSNBC's The Beat, journalist and noted hip hop fan Ari Melber isn't shy about putting his guests on the spot. During a recent viral interview with...
View ArticleMade You Look: The 4 Types of Attention That Influence Purchase Intent
A few months ago, while I fought for mere seconds of attention in social feeds at work, I also ended each day by rewatching all 6 seasons of The Sopranos. If we can be immersed by characters like Tony...
View ArticleA Spotlight On Aesthetic and Identity in Latine Beauty Brands
Editor's note: In this article, ADWEEK deviated from its style of using "Latinx" due to the writer's preference. "Latine" is a gender-neutral form of the word Latino. New York City in 2013. That's when...
View ArticleHow Soccer Helped Strauss Score the First Major League Baseball Helmet Ad
Soccer can bring a European company into the U.S. market, but baseball can make a bit of pioneering promotion seem absolutely American. Major League Baseball announced recently that it will place ads...
View ArticleHow Creators Are Responding in Court to a Possible TikTok Ban in the US
TikTok faces the looming possibility of a U.S. ban as its legal team appeared in court Monday to challenge a potential nationwide prohibition. This hearing is the latest development in a high-stakes...
View ArticleEmmys Ratings Bear Fruit, Hit Nearly 6.9 Million Viewers After Record Low
Thanks to the new Emmys ratings, ABC was the big winner on Sunday night. According to Nielsen numbers, the 76th Emmys on ABC scored its highest ratings in three years. The latest iteration of the...
View ArticleDisrupting Beauty and Scaling New Brands With Maesa
In this episode of the Brave Commerce podcast,hosts Sarah Hofstetter and Rachel Tipograph are joined by Oshiya Savur, chief brand and marketing officer at beauty brand developer Maesa, for a deep dive...
View ArticleHow NBC News Broke a Major Story—and Honored a Late Colleague
Crafting the ideal lede for any news story can be a tough assignment. But NBC News enterprise reporters Mike Hixenbaugh and Jon Schuppe had an added challenge when they had to type the first sentence...
View ArticleAd Council Highlights Veterans Sharing Their Mental Health Challenges
Michael Trotter Jr. says he was homeless, despondent and "barely hanging on by a thread" when he came home after fighting in the Iraq war. "As veterans, we think we can solve everything--the truth is...
View ArticleChainFEST Is Bringing the Love of Chain Restaurants to the Big Apple
After making waves in Los Angeles in 2023, ChainFEST is bringing its gourmet, chef-driven twists on iconic chain restaurant dishes to New York. ChainFEST will take over Randall's Island Park for a...
View ArticleWeek of September 9 Morning News Ratings: GMA Retakes Top Spot in Total Viewers
It was a slender victory--but a victory nonetheless--for Good Morning America last week. After the ABC News morning show saw its NBC News rival Today capture the No. 1 spot among both total viewers and...
View ArticleWeek of September 9 Evening News Ratings: ABC News Wins Debate Week
David Muir didn't just co-moderate a closely-watched presidential debate last week--he also anchored the country's top newscast. According to live plus same day data from Nielsen, ABC World News...
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