Former Google Ad Exec Testifies Its Ad Operations Resisted Innovation And Its...
A former Google advertising executive testified in the US antitrust case against Google, painting a picture of a company where it can be difficult to make change. The Department of Justice is trying to...
View ArticleWhy Poppi Used a New York Pop-Up to Promote a New Flavor and Drive Merch Sales
Every fall, fashion lovers gather in New York for a week to get a preview of what's to come. This year, healthy soda brand Poppi joined in with a pop-up called Poppi World to promote a new cherry cola...
View ArticleTicker: News Networks Prepare for Hurricane Francine
Top of the Ticker: Hurricane Francine is set to make landfall in Louisiana today as a possible Category 2 storm. Coastal communities have been evacuating in anticipation of its arrival and floodgates...
View ArticleNY News Chopper Finds Missing Kid Chilling on Roof of Family’s Home
A helicopter crew shared by New York stations WCBS and WNYW found a missing child who turned out to be playing what we used to call "hooky." The boy was supposed to be at school, but never showed up....
View ArticleNicole Young Promoted to Senior Producer at 60 Minutes
CBS News has promoted Nicole Young to senior producer of 60 Minutes ahead of the newsmagazine's 57th season. Young began her CBS News career as an intern and joined 60 Minutes in 2004. "Nicole is one...
View ArticleRevolving Door Agency Moves: Barbarian, Havas, WPP & More
This week's roundup highlights the latest agency moves, mergers, and strategic initiatives shaping the industry landscape. Adnami Adnami launched Sonar, a tool designed to simplify attention...
View ArticleWhy Charlamagne Tha God Is Investing in an AI and Metaverse Company
The metaverse is more than just a concept for TV personality and Radio Hall of Fame inductee Lenard McKelvey, known professionally as "Charlamagne Tha God." MeetKai is an AI firm that has created...
View ArticleExclusive: Athlos Keeps Olympics Momentum on Track for Media Partners
Fans, broadcasters, and sponsors are getting the chance to support Olympic sports more than once in an Olympiad. When Athlos brings the fastest women in the world to New York's Icahn Stadium on...
View ArticleFox News Seeks to Host Next Presidential Debate
Having seen the huge ratings that accompany presidential debates, Fox News has thrown its hat in the ring to host the next match-up between candidates Kamala Harris and Donald Trump. Following the...
View ArticleThe Silent Agreement Between Black-Owned Businesses and the Communities That...
There is an unspoken, yet ever-present cultural contract between Black-owned businesses and the Black communities that built them. It's an invisible agreement that is rarely talked about but always...
View ArticleJon Schoenheider Leaving WEEK After 5 Years
WEEK anchor Jon Schoenheider is leaving the Peoria, Illinois NBC affiliate after five years. "This morning was my last show, and today is my last day, at WEEK," he wrote on social media. "As I've...
View ArticleThe VMAs Swiftly Reach Biggest Audience in 4 Years
The VMAs were Taylor-made for big ratings. According to Nielsen data, Wednesday night's VMAs delivered its biggest audience in four years, topping 4 million viewers. The awards, which were also...
View ArticleLay’s Follows David Beckham and Thierry Henry to FIFA World Cup
Lay's road to the World Cup has been paved in potato chips, or a lack thereof. Today, PepsiCo's Frito-Lay announced that its Lay's brand will serve as an official sponsor of the 2026 FIFA World Cup in...
View ArticleA Top The Trade Desk Exec Testifies That Header Bidding was Decimated at...
"Open Bidding decimated header bidding," Jed Dederick, chief revenue officer of The Trade Desk, told a courtroom in Virginia on Sept. 10 as he testified as a witness in US v. Google, the Department of...
View ArticleHere’s the Roundup for the Week Ending September 12
Happy Friday to all who celebrate. In this week's edition of stories we didn't write up for one reason or another, we see that a Detroit station owner is selling everything and the crew of a Florida...
View ArticleDentsu Creative Names New US Leaders
Dentsu Creative has added two new creative leaders across the U.S. in response to an expanding client portfolio. Ryan Paulson, who previously held creative leadership roles at BBH and McCann NY, will...
View ArticleBubble’s Latest Play for Gen Z Loyalty? A College Tailgate Tour
Bubble Skincare has earned a coveted spot in the skincare routines of Gen Z and Gen Alpha with its colorful packaging and social-first marketing approach. Now it wants to drive more loyalty among...
View ArticleRevolving Door Roster Updates: Doe-Anderson, Horizon Media, OpenX & More
This week's industry updates highlight key leadership changes and expansions across agencies, talent management firms, and creative production companies. AbelsonTaylor Group AbelsonTaylor Group...
View ArticleEmpathy in Brand Leadership With Marc Speichert of Four Seasons Hotels & Resorts
Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Marc Speichert, chief commercial officer at Four Seasons Hotels & Resorts. Speichert shares his...
View ArticleFilm and TV Producer Suzanne Todd on the Next Generation of Filmmakers
Suzanne Todd, the renowned movie executive, has been behind successful films like Tim Burton's Alice in Wonderland and her latest hit, Descendants: The Rise of Red. Todd is an award-winning film and...
View Article