John Seibel Says Goodbye to WDTN After Ten years
WDTN anchor John Seibel has signed off of the Dayton, Ohio NBC affiliate after 10 years. Seibel choked up when saying his on-air farewell with his co-anchors. "I swore I wouldn't cry. I shouldn't have...
View ArticleIAB Releases New Standards on In-Store Retail Media Measurement
Advertising trade organization the Interactive Advertising Bureau today released a new set of standards for in-store retail media, aiming to align the industry on how digital ads are sold and measured...
View ArticleGoogle Is Expanding Its AI Tools for Making Search Ads and Measuring Campaigns
Google is bringing more AI ad tools to search results. Google is expanding AI-driven search ads to German, French, and Spanish languages in its AI search engine, AI Overview. Google said the new tool...
View ArticleMegan Stalter Turns ‘Sinfluencer’ In e.l.f Skin’s Biggest Campaign To Date
From sleeping in make-up to popping pimples and skipping on sun protection, e.l.f. Skin is calling out "skin sins," in its largest campaign yet. The cosmetics brand's skincare division has tapped...
View ArticleRoku Positions New Ads Manager as One-Stop Buying Solution for Advertisers
Today, Roku announced the launch of Roku Ads Manager, its new self-service offering for CTV advertising. Among the highlights, the ads manager is set to help marketers with optimization and...
View ArticleHavas Chicago Names Chase Cornett as Chief Strategy Officer
Havas Chicago has named Chase Cornett as chief strategy officer, expanding its leadership team. Cornett will join Havas Chicago's executive bench which includes Myra Nussbaum as co-president and chief...
View ArticleTy Steele Leaving KCRA in Sacramento
Ty Steele told viewers of the Sacramento NBC affiliate KCRA his last day is September 19. He said "A new opportunity in news" prompted him to take a job outside of California. Steele anchors 4, 7 and...
View ArticleWCPO Meteorologist Steve Raleigh Won’t Face Criminal Charges for June Fight...
WCPO chief meteorologist Steve Raleigh won't face criminal charges for his involvement in a fight in June, according to a statement released by special prosecutor Mark Tekulve. "It has been determined...
View ArticleParamount+ Returns With Peak Screaming Collection to Scare Up Horror Demand
Paramount+ wants to give subscribers a reason to scream... again. Today, the Paramount+ Peak Screaming Collection returns to the streaming service just in time for Halloween next month. The collection,...
View ArticleVirgin Active Ad Takes a Stand Against Cultish Fitness Fads
Consumers are often bombarded by ads and influencers offering wellness solutions. A new global campaign from Virgin Active encourages them to ignore the allure of quick fixes and seek out a healthier...
View ArticleWeek of September 9 Cable News Ratings: A Historic Debate Lifts All Boats
This is TVNewser's basic cable network ranker and cable news report for the week of September 9, 2024. What a difference a historic presidential debate makes. After a sleepy post-Labor Day week, the...
View ArticleMatt Fortin Named Weekend AM Reporter for NBC Boston
NBC Boston has named Matt Fortin its morning weekend reporter. "I'm so happy to be NBC Boston's newest weekend morning reporter! Wake up early in the ams with me for your local headlines," Fortin wrote...
View ArticleFruit by the Foot Plays Up its Lengthy Eating Time in Wacky Campaign
Fruit by the Foot, a legacy General Mills product, is actually longer than a foot. In fact, it's closer to three feet, which can take a considerable amount of time to consume, inspiring a wacky...
View ArticleDonald Trump Drops by Gutfeld!
Midtown Manhattan may not be anywhere near Long Island, but former President Donald Trump fit a Fox News pit stop into his busy New York schedule on Wednesday. Hours before taking the stage at a rally...
View ArticleA (Long, Rewarding) Day In The Life Of An Ad Agency Mom
Nothing can really prepare you for motherhood or a career in corporate. But what if being a mother helped you thrive as a manager? And what if your career instilled the soft skills to motivate your...
View ArticlePublicis Groupe to Acquire Retail Media Agency Mars United Commerce
Publicis Groupe has entered into an agreement to buy Mars United Commerce, one of the largest independent agencies specializing in retail media. According to Publicis, the acquisition of Mars United...
View ArticleTools of the Trade: Michael Schillig of PPK
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top...
View ArticleLance Frank Named Head of Communications for CBS News
Lance Frank has been named Head of Communications for CBS News, Stations & Media Ventures. His promotion was announced today by CBS News president and CEO Wendy McMahon and EVP of Communications...
View ArticleIkea Recruited ‘Sleepfluencers’ to Turn Windows into Ad Space
Ikea understands the value of both creative advertising and a good night's sleep. The brand combined the two aims in a novel campaign by Swedish agency Akestam Holst NoA. Earlier this year, the...
View ArticleRevolving Door Agency Moves: Fuse Create, Preymaker, SuperHeroes & More
This week in the world of advertising, agencies are expanding their creative capabilities, launching new divisions, and securing major client wins, all while continuing to evolve with cutting-edge...
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