On the Road to Brandweek: Bumble’s Alexandra Williamson Discusses Their Shift...
In this age of toxic discourse from all corners of social media that all too often takes a hard turn into outright misogyny--including from our most senior leaders--nothing was more ready for...
View ArticleNetflix Could Lose a Quarter of Its Subscribers If It Ever Starts Running Ads
Consumers like Netflix exactly how it is--at the current price and without ads--according to a new survey from media research company Hub Entertainment Research. And if the streaming service would ever...
View ArticleUnder New Owner, Gawker Is Getting Relaunched
Gawker is relaunching, likely in the first half of 2019. A holding company owned and managed by Bustle Digital Group founder Bryan Goldberg won a bankruptcy auction for the website and its assets in...
View ArticleKenzo’s Creative Director Produced a New Kind of Fashion Film Starring Milla...
Kenzo may not be holding a runway show this fashion month, but the brand still put its stamp on New York Fashion Week with the premiere of The Everything, a Kenzo-branded fashion film that has the...
View ArticleAdults in the U.S. Don’t Trust the News They Get via Social Media, But They...
The majority of adults in the U.S. don't believe the news they see on social networking sites, yet they keep coming back, largely due to convenience, according to a new survey from Pew Research Center....
View ArticleOne-Handed Seahawks Linebacker Shaquem Griffin Stars in Dramatic New Gillette...
Colin Kaepernick may have earned the lion's share of press attention regarding Nike's new "Just Do It" effort, but he was not the only athlete honored. The 23-year-old rookie and Seahawks linebacker...
View ArticleThis Frozen Pizza Brand Is Natural. Its Ads Are Anything But
Frozen pizza tends to lack natural ingredients, not to mention pronounceable ones. With that in mind, an offbeat campaign for frozen pizza brand, Real'Za Pizza, promotes natural ingredients in ......
View Article24 New Languages Were Just Added to Facebook’s Automatic Translation Services
Facebook added 24 new languages to its automatic translation services, bringing its total language directions--pairs of languages that it offers translation between--to 4,504. The newly supported...
View ArticleHulu and Discovery Expand On Deal to Stream Additional Network Programming
Hulu and Discovery Inc. are expanding their partnership to put more programming on the streaming service. The agreement, which stretches over multiple years, will bring almost 4,000 aired episodes of...
View Article3 Benefits to Using Facebook’s Value-Based Lookalikes
Value-Based Lookalike Audiences, which launched in 2013, has been labeled the "bread and butter" for most Facebook marketers. Lookalike targeting, a popular advertising technique across many areas of...
View ArticleGet an Exclusive Look at Uber’s New Brand Revamp
Uber has spent the past year trying to convince customers that it has put its problematic reputation in the past. And what better way to usher in a new era than with a complete rebrand? Today, Uber is...
View ArticleTwitter Let Customized Hashtags and Emojis for Nascar Playoffs Drivers Out of...
The 2018 Nascar Playoffs begin revving up Sunday with the first race, the South Point 400 at Las Vegas Motor Speedway, and Twitter unveiled customized hashtags and emojis for all 16 drivers competing...
View ArticleFox News Taps Stars Like Tucker Carlson, Laura Ingraham and Sean Hannity for...
Fox News is pulling out all the stops--and using all of its biggest names--to drive audiences to its new ad-free streaming service, Fox Nation. When Fox Nation launches later this year, the...
View ArticleI Listened to 30 Minutes of Frying KFC Chicken, and It Was Surprisingly Relaxing
When thinking about mindfulness, the first thing people might gravitate to is meditation. New age music and soothing sounds, combined with someone encouraging deep breathing is a salve that washes away...
View ArticleApple’s Keynote Film Goes Almost Full-Mission Impossible, With a Humorous...
Apple's special announcement events are always highly anticipated. Slews of leaks and predictions about the next products and updates hitting Apple stores and retailers all over the world are either...
View ArticleWhat Europe’s Copyright Law Changes Could Mean for U.S. Publishers
Members of the European Parliament approved new copyright laws today, calling into question what that might mean for publishers in the United States. The laws still face another hurdle, as EU's member...
View ArticleMeredith Announces Structural Changes, Lays Off 200 Employees
About 200 employees were laid off from Meredith today from all areas of the company after executives announced a series of decisions--including that it would merge two magazines. EatingWell and Cooking...
View ArticleMartin Sorrell’s New Business Plan: Cut Creative Agencies Out of the Loop...
After overseeing some of the world's top creative shops for more than three decades, Martin Sorrell no longer seems to think they play a crucial role in advertising. The prospectus for his new venture,...
View ArticleHulu and Range Rover Are Partnering on an Integrated Campaign and a...
Range Rover and Hulu partnered to create a futuristic car that isn't available for purchase but will appear in an original series for the streaming service. The car, based on a Range Rover Sport that...
View ArticleGoogle Chrome Wants to Help You Live Life, Not Just Browse It
Are there any other web browsers that have had quite the same staying power as Google Chrome? One may argue Safari and Firefox are decent incumbents (or, if you're feeling especially hilarious,...
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