How Maker’s Mark and Doe-Anderson Built a Brand Over 50 Years
In an industry where agency-client relationships often only last a few years, what Maker's Mark and Louisville agency Doe-Anderson have forged is exceeding rare. They've partnered for more than five...
View ArticleThe Paralympics Isn’t Just Rainbows: IPC’s Ad Aims to Smash Disability...
The Paralympic Games began as a small gathering for injured World War II veterans, and the event could reach its largest audience during Paris 2024. A record number of countries--more than 160,...
View ArticlePizza Hut Taps Top Marketers From PepsiCo and Taco Bell
Pizza Hut bolstered its marketing team, hiring PepsiCo marketer Kalen Thornton as global chief brand officer and tapping Melissa Friebe from sister Yum! Brands chain Taco Bell as U.S. chief marketing...
View ArticleBasketball Royalty Toasts the NBA Finals in Stylized New Ad
The basketball nets appear to be made of Swarovski crystals, and nobody can dunk on that much drip. Ken Jeong catches a signature no-look pass from Magic Johnson--as if!--and Jimmy Kimmel expects a...
View ArticleID Bridging Debate Brings About New Transparency Standards From IAB Tech Lab
The IAB Tech Lab introduced standards earlier this month that aim to make the process of declaring an identifier more transparent--a hot-button issue that has been dividing the adtech community for...
View ArticleSome Advertisers Are Rebuilding Their Search Strategies as Google’s AI Search...
Google has fundamentally transformed the online search experience with its AI search engine AI Overview, which incorporates videos and images, and encourages users to ask complex and detailed...
View ArticleWhy WBD’s Jon Steinlauf Is Pitching Streaming Debuts as Cultural Moments
Warner Bros. Discovery took the upfront stage last Wednesday amid a swirl of unknowns, including the fate of its NBA rights package, the future of the Venu sports streamer and the viability of its...
View ArticleExclusive: Sheryl Swoopes and Nike Assist Women’s Hoop Dreams at ACES Elite...
Sheryl Swoopes won an NCAA championship, three Olympic gold medals and four WNBA championships, but the star isn't planning to rest on any laurels. Off-court business and marketing opportunities in...
View ArticleSean Downey on How YouTube’s AI Delivers Ad Results and What’s Next for NFL...
At its Brandcast TV upfront presentation last week, YouTube accomplished its event goals, sharing the stage with myriads of content creators, such as Zach King and Cleo Abram; showcasing brand case...
View ArticleConsumer Brands Are Leaving Trillions of Dollars Behind by Ignoring Women...
In 2021, when I was 37, I became a first-time car owner, first-time homeowner and first-time parent within a three-month span. After nearly two decades spent living in wildly expensive cities and...
View ArticleRetail Media Network Trade-Offs: High Engagement but Low Viewability
Beneath the hype, retail media networks offer a unique set of tradeoffs to advertisers, according to new data from ad verification firm DoubleVerify. Brands see huge wins on engagement, but...
View ArticleJacques Séguéla, 90, Explains Why He Keeps Pitching as Havas Names Health...
Jacques Seguela was one of the original Mad Men of France. His prowess as an adman produced notable and lasting campaigns for Citroen, Air France, Club Med and Louis Vuitton. Seguela was the founder of...
View ArticleThe Ad Strategy Behind Netflix’s NFL Games, According to Ad Sales VP Peter...
Netflix has a game plan for the National Football League. At Netflix's upfront event last week (its second upfront presentation and first time in-person), the company rolled out celebrities such as...
View ArticleHeineken Reenters the Marvel Universe to End a Fight Between Deadpool and...
Last year, Heineken introduced its lower-calorie light beer, Heineken Silver, touting a less bitter taste. Now, it is building on its "All the Taste, No Bitter Feelings" platform by reentering the...
View ArticleLive From New York, It’s SNL’s 50th Anniversary Sponsors
Your Weekend Update is coming early courtesy of NBCUniversal. Top line Today, days after TV upfront week, NBCU announced the presenting sponsors for Saturday Night Live's 50th anniversary season, which...
View ArticleHere Are the Details of the Peacock, Netflix and Apple TV+ Bundle
The bundle wars have begun. Top line Today, Comcast announced the details of its upcoming bundle with Peacock Premium, Netflix's ads plan and Apple TV+, which launches next week. According to the...
View ArticleNeed for Speed: Liquid Death’s Latest Stunt Goes Top Gun for Jet Giveaway
Liquid Death is taking its patented outrageousness to new heights--literally--by launching a contest to give away a fighter jet nicknamed The Dehydrator worth about $400,000. The sweeps, where...
View ArticleGoogle Expands Advertising Into AI Search Engine
Google shared how AI will reimagine the traditional search experience at its annual event for marketers, Google Marketing Live, with many highly anticipated details on how ads will fit into this new...
View ArticleWe Need an Open Web Identity Solution to Combat the Opacity of Walled Gardens
"Market dislocation"--though a term most often reserved for economists and Wall Street analysts, it could aptly describe the state of online identity today. Recent reports suggest that Apple and Google...
View ArticleDan O’Leary of J.M. Smucker on Shaping a Career Out of Left Turns
In this episode of Brave Commerce, Dan O'Leary, J.M. Smucker svp and general manager for sweet baked snacks and pet food, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into...
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