Netflix Scores Live NFL Games on Christmas, Shocks TV World
Christmas is coming early for Netflix. Top line Today, ahead of its upfront presentation at Manhattan's Pier59 Studios, Netflix announced that it scored live NFL Christmas Day games. In a blog on its...
View ArticleHow TelevisaUnivision Put Measurement and Music Centerstage at 2024 Upfront
For its 2024 upfront event on Tuesday, TelevisaUnivision welcomed advertisers to its "casa" to talk measurement over margaritas. The Spanish-language broadcast network immersed upfront attendees in...
View ArticleThe Garage Podcast: The Future of Retail Media Networks
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Albertsons Media Collective's Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, The Garage...
View ArticleWBD Debuts New Dune Series, Ad Products and One WBD System at Upfront
Warner Bros. Discovery unveiled a slate of new content, ad products and consumption metrics at its TV upfront presentation in Madison Square Garden on Wednesday morning. The pitch, whose theme was Make...
View ArticleFly by Jing Reveals the Complexity of Sichuan Cuisine
Stuck at home during the pandemic lockdowns of 2020, a whopping 70% of Americans began cooking for themselves--a 50% jump over the prior year. For the sake of those whose culinary acumen didn't rise...
View ArticleAs Autodesk Taps Into Star Wars, CMO Dara Treseder Reveals Her Playbook for...
First, The Walking Dead. Later, the Oscars. Now, Star Wars. Design and make software brand Autodesk is tied to an embarrassment of intellectual property riches, and its marketing is leveraging this to...
View ArticleComedians in Cars Testing Panties: Natasha Leggero and X Mayo Hit the Road...
Natasha Leggero describes her period as "a brave-hearted warrior on the battlefield" and admits she once leaked in a wave pool at a water park--and blamed it on someone else. Her compadre, X Mayo,...
View ArticleMcDonald’s Grandma McFlurry Takes a Sweet Trip Down Memory Lane
McDonald's continues its focus on nostalgic marketing with a limited-edition McFlurry meant to evoke sweet memories of grandmothers. A 30-second film, set to a new Remi Wolf cover of James Taylor's...
View ArticleTarget Reimagined Michelle Branch’s ‘Everywhere’ Into a Bop About Discovering...
Shopping at Target is its own meme. The running joke on social media is that a person will go into Target for one thing and gleefully leave with a host of items they didn't intend to buy. The retailer...
View ArticleMark Marshall Explains How NBCU Delivered a ‘Wicked’ Ad Opportunity at Upfront
To no one's surprise, NBCU ad sales chief Mark Marshall enjoys having more than 72 hours to plan an upfront event. In 2023, NBCUniversal's upfront week presentation faced obstacles, including former ad...
View ArticleSophie Turner and LeVar Burton Bring Star Power to The CW’s Fall Lineup
Sophie Turner will forever be Queen in the North in the hearts of Game of Thrones fans. Now, the actress is adding another jewel to her crown as the star of Joan, an ambitious period drama that's among...
View ArticleAt Upfront, Screenvision Guarantees Incremental Reach for Cinema Ads
Screenvision, the second-largest cinema ad seller in the U.S., announced new offerings and guarantees at its upfront event on Tuesday. On stage at New York City's Jazz at Lincoln Center venue,...
View ArticleDisney, Fox and WBD’s Combined Streamer Reveals Venu Sports Brand
The sports on Disney, Fox and Warner Bros. Discovery (WBD) finally have a new dedicated streaming venue--or, in this case, Venu. With help from creative partners at R/GA, the media giants announced the...
View ArticleFox Is ‘Very Happy’ With Early Super Bowl Demand, Says Ads Boss Jeff Collins
With upfront week presentations giving way to a wave of negotiations, ADWEEK continues our postmortem sit-downs with the presenting ad sales leaders. Following our conversation with NBCU's Mark...
View ArticleAdweek Podcast: Building an Agency Culture Where Creativity Can Thrive
How do you bag clients like Taco Bell Canada, KitKat and CIBC? By cultivating a workplace where staff feel understood and creativity can flourish. As president of Toronto-based creative agency Courage,...
View ArticleWho Needs Minecraft? Kentucky Tourism Creates Original Video Game For Kids
It's no secret that kids love video games, and parents know it can be pretty hard to pry their eyes from the screen. One tourism brand has taken the "if you can't beat 'em, join 'em" motto to heart...
View ArticleBehind the Scenes of the Most Non-Upfront 2024 Upfront, Casa Cultura
To kick off TelevisaUnivision's 2024 upfront, attendees were treated to a vivacious opening number: an original song written and composed by the TelevisaUnivision music team, Carlos Marmo and Agustin...
View ArticleWhat to Do Next When Your Brand Gets Surprise Earned Media
Casual dining classic Applebee's recently enjoyed a clear and positive brand mention in the finale episode of reality TV juggernaut Vanderpump Rules, wherein the group heads to San Francisco for a...
View ArticleKing Charles’ Bloody Portrait Shows the Royal Brand Is Stale
Much like The Emperor's New Clothes, where the tailor exposes the vanity of his ruler, the unveiling this week of Jonathan Yeo's portrait of King Charles III has been very ... revealing. The portrait...
View ArticleDisney’s Rita Ferro Explains Bob Iger’s Upfront Return, Bundles and Her...
Between the pandemic years and the writers' strike, the television industry has not seen a standard week of upfronts in nearly five years--a lifetime ago in the rapidly changing TV ecosystem. However,...
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