The Rise and Remit of the Chief Brand Officer
There's a new chief in town: the chief brand officer (CBO). Does this mean the CMO role is becoming obsolete? Not at all. It simply means many companies are recognizing the shifting landscape of...
View ArticlePotty Humor: Scott Debuts a Cheeky Short Film About a Bathroom Nightmare
This thriller-inspired mini-movie from Scott bathroom tissue could've been called "Potty Nightmares: Number 2." Alas, it's not--decide for yourself if that's a missed opportunity. The brand, continuing...
View ArticleWhy Tito’s, Southwest and Jack Daniel’s Keep Going Back to Willie Nelson’s...
From the main stage at Willie Nelson's annual music festival, North Carolinian folk singer and songwriter Lou Hazel asked the small audience gathered for his early set: "How's everybody doing?" A...
View ArticleHennessy’s Absurd, Stylish Films Shake Off Stiff Brand Perceptions
While people tend to drink cognac neat or on the rocks, Hennessy wants to shake things up with a playful and stylish campaign that shows the spirit's versatility. "Made for More" is the debut work for...
View ArticleAMC Networks’ New Walking Dead Spinoff and Upfront Pitch Feed Into Doggone...
The new The Walking Dead spinoff is going to the dogs, and AMC Networks wouldn't have it any other way. Ahead of its in-person upfront event slated for April 10 at Chelsea Factory in New York, AMC...
View ArticleXbox ‘Field Trips’ Open Up Learning Opportunities Through Gaming
Though sometimes derided as mindless entertainment, video games have deeper potential; in fact, some of the most recognizable games of all time are learning-based. As gaming evolves, so does the...
View ArticleScripps Upfront Pitch Deck Showcases Caitlin Clark WNBA Games, ION Rebrand
The E.W. Scripps Company wants to flip the script on how advertisers see it this upfront season, and it's doing so with a little help from Caitlin Clark. With upcoming opportunities around Caitlin...
View ArticleCoca-Cola and Marvel’s Latest Collab Uses AR to Entice Comic Fans
Coca-Cola is using augmented reality to enhance its latest collaboration with Disney, allowing consumers to unlock digital collectibles by scanning limited-edition packaging featuring illustrations of...
View ArticleAdweek Podcast: Design Justice Can Help Brands Create More Considerate,...
Over the past year, the ad industry has witnessed a deprioritizing of DEI initiatives through a series of events: CMOs are back to focusing on hard-hitting business goals, brands are hesitant to use...
View ArticleThe Social Playbook Is Dead. Long Live the Social Philosophy
It's the summer of 2023 and our team is putting the final touches on a 100-page social playbook for a client. Boom, another social platform launches. It's not the first (or last) time this has...
View ArticleThese Brands Are Writing the Playbook for Women’s Sports Sponsorship
Investment in women's sports is growing rapidly, and for brands looking to get in on the ground floor, several companies are providing a playbook. Heading into upfront season, women's sports are one of...
View ArticleVelveeta Isn’t a Cheese Brand, It’s a Lifestyle Brand With Celebrity Clout
When actress Julia Fox appeared at a New York Knicks game on March 31 flaunting a golden-hued dye job by Velveeta, many people assumed it was another bizarre April Fools' joke from a brand. Fox's...
View ArticleBrave Commerce Podcast: Strategies for Mastering the Digital Marketplace
On this episode of Brave Commerce, Ajay Sharma, vice president of ecommerce and omnichannel at Bayer Consumer Health North America, joins hosts Rachel Tipograph and Sarah Hofstetter to offer a...
View ArticleHinge’s Mascot Goes to Heaven to Celebrate Dating Success Stories
Dating app Hinge has found plenty of creative ways to kill off its furry mascot in its "Designed to Be Deleted" campaign, which positions the brand as a way to find real love instead of temporary...
View ArticleThe Speed of Culture Podcast: Redefining the Personal Finance Industry
As the economic landscape shifts, understanding money management is no longer just about saving for the future--it's also about conquering financial challenges and seizing today's opportunities. To...
View ArticleGoing Beyond the Aisles: The Evolution of Marketing at Instacart With CMO...
Since 2012, Instacart has revolutionized the way people shop for groceries by offering convenient delivery and pickup services from local stores. As the company continues to expand its market presence...
View ArticleBayer Appoints New Consumer Health CMO for North America
Bayer has hired Samantha Avivi as chief marketing officer of consumer health for its North America division. She will replace longtime marketer Jeff Jarrett, who is retiring in May. Avivi was most...
View ArticleNBCU ‘On Track’ to Set Olympic Ad Sales Record With $1.2 Billion in Commitments
NBCUniversal is looking to set records with ad sales for the 2024 Olympic Games in Paris. With April 17 marking 100 days from the Games, NBC's president of ad sales and partnerships Dan Lovinger...
View ArticleBlackRock Vet Alex Craddock Appointed as Citigroup’s First Chief Marketing...
Banking giant Citigroup has appointed veteran financial services executive Alex Craddock as chief marketing and content officer in a newly created title, the company said. Craddock was most recently...
View ArticleMarketing to the Next Generation Can’t Wait
The media industry is in a constant state of evolution and change, which has only accelerated in recent years. As each new generation comes of age, new ways of reaching and marketing to consumers are...
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