Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 5498

Velveeta Isn’t a Cheese Brand, It’s a Lifestyle Brand With Celebrity Clout

$
0
0
When actress Julia Fox appeared at a New York Knicks game on March 31 flaunting a golden-hued dye job by Velveeta, many people assumed it was another bizarre April Fools' joke from a brand. Fox's unique look attracted paparazzi, generated online buzz and made headlines in entertainment press such as People and E!--the kind of...

Viewing all articles
Browse latest Browse all 5498

Trending Articles