T-Mobile Auditions Common and Jennifer Hudson for Bradley Cooper’s Job in...
For their third ad of Super Bowl 58, T-Mobile has the the kings of streaming, four Oscar winners (including an EGOT)--and Donald Faison--auditioning for the right to pitch the company's Magenta Status...
View ArticleBeyond the Field: Insights Into NFL’s Marketing Vision
In this week's episode, host Jenny Rooney sits down with Tim Ellis, chief marketing officer of the National Football League, to discuss the strategies and insights driving the league's success, the...
View Article‘They Put it Where?’ Cardi B Is Baffled as Men Misuse NYX’s Duck Plump Lip...
Cardi B is shocked--shocked!--that men have co-opted a NYX product and used it in a way that was never intended. Is she, though? After all, the rap star might have anticipated some shenanigans from the...
View ArticlePfizer Super Bowl Ad Debut Fights Cancer With Science and Queen
If you're Pfizer and you're dedicating your first Super Bowl ad to fighting cancer, how do you get the message across without bringing down more than 100 million people across the country? Crank up the...
View ArticleAmerican Values’ Robert F. Kennedy Jr. Ad Channels Vintage JFK
The political nonprofit American Values Coalition transported Super Bowl viewers back in time more than six decades during the second quarter of the game, reusing the iconic imagery and signature...
View ArticleAfter Super Bowl Ad Controversy, Cetaphil ‘Made Things Right’ With TikTok...
On Friday, skincare brand Cetaphil dropped a regional Super Bowl ad about a real father and daughter bonding over football after Taylor Swift and Travis Kelce's relationship created a spike in NFL...
View ArticleThe DoorDash Super Bowl Sweepstakes: How the Campaign Unfolded
Delivery service DoorDash first shared the ambitious concept for its Super Bowl commercial in late January, unveiling in an ADWEEK exclusive its plan to deliver an item from every ad in the game to one...
View ArticleThe Most Viral Moments of Super Bowl 58
The first Super Bowl in Las Vegas--and maybe one of the first where a pop megastar was dating one of the players--was sure to inject Super Bowl 58 with extra luster, and it didn't disappoint. From...
View ArticleDisney+ Hopes Text-Based Super Bowl Ad Goes to Infinity and Beyond
Is the Force with Disney+'s new text-based Super Bowl 58 ad? Unlike several other brands advertising in the Big Game, Disney didn't unveil teasers ahead of its creative in Sunday night's matchup...
View ArticleHere’s What Happens to Ads When the Super Bowl Goes to Overtime
The Super Bowl went to overtime for only the second time in history--giving brands even more real estate and a bigger audience. This year, the Kansas City Chiefs and the San Francisco 49ers went into...
View ArticleOgilvy Pitched Big Ideas to Land 3 Buzzy Super Bowl Ads (and Beyoncé)
Having Beyonce as the star of your Super Bowl ad doesn't automatically make it a winner. Wait, yes it does. Aside from having one of music and pop culture's biggest stars as the center of the Verizon...
View ArticleEvery Super Bowl 58 Ad in Under Two Minutes
It's once again time for the biggest night for advertising. And football, too. And don't forget Usher fans. And the Swifties. But here at ADWEEK, it's obviously all about the ads. And what a night it...
View ArticleHow AI Showed Up in Ads During Super Bowl This Year
Themes surrounding artificial intelligence such as AI-driven product launch or ads created with the help of gen AI, and at least one poking fun at the technology, emerged throughout the Super Bowl this...
View ArticleSuper Bowl Advertisers Ask Viewers to Stop Watching
The tight end got a ring. The singer-songwriter did not. Some Super Bowl LVIII viewers might have missed this outcome if they were too busy looking into DoorDash's offer to giveaway every item...
View ArticleADWEEK’s Postgame Guide to Super Bowl 58 Ads
Super Bowl 58 would prove dramatic, with the Kansas City Chiefs beating the San Francisco 49ers 25-22 in overtime, the third time the Chiefs have won in five years. And, as ever, brands were also...
View ArticleUSA Today Ad Meter: State Farm’s Arnold Schwarzenegger Ad Proves Most Popular...
Super Bowl fans rated State Farm's ad featuring Arnold Schwarzenegger as he fails to comply with a director's line reading note as their favorite Super Bowl spot for 2024, according to the USA Today Ad...
View ArticleVerizon and Beyoncé Both Win With Super Bowl Album Announcement
Verizon made a Super Bowl ad with Beyonce without announcing a tour or perks for fans. Beyonce used that ad to launch a new album on her website, which never mentioned Verizon. For both, Super Bowl 58...
View ArticleExclusive: Prime Video Purrfectly Cures a Grumpy Cat in Latest Brand Spot
While Prime Video may not have had a Super Bowl spot, its marketing department has stayed busy. The streaming service debuted "Ill Terrible Gato," the second spot in its latest brand campaign, "Find...
View ArticleBrands Talk a Big Game About Diversity. Did Super Bowl 58’s Ads Follow Through?
It's not easy to pitch a product and capture a nation's pluralism in 30 seconds, but the e.l.f. Cosmetics ad in Super Bowl 58 was a notable effort. With the inimitable Judge Judy presiding from the...
View ArticleWho Won TelevisaUnivision’s Super Bowl Broadcast? The Ads That Invited the...
Historically, when targeting the Latinx market, ads have been dubbed in Spanish over the original English-language ad. For Super Bowl 58, brands like Starbucks, AT&T and Total by Verizon wanted to...
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