Brands Thrive on Consistency. Retailers Need Something Else
Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon....
View ArticleWhen Regional Goes National: Streaming Service Zeam Launches During the Super...
You haven't heard of Zeam yet, but after the Super Bowl you most likely will know the name. Zeam is a new streaming home for news, sports and culture from hundreds of local television stations across...
View ArticleDisney Launching Standalone ESPN Streamer Following Surprise Combined Sports...
Disney is making good on its promise to take ESPN direct-to-consumer. During the company's quarterly earnings call Wednesday, CEO Bob Iger announced an arrival date for the standalone ESPN streaming...
View ArticleTelevisaUnivision Gives Super Bowl Advertisers a Spanish-Language Option
The National Football League has a huge Latinx audience, but one that is still underrepresented in the ads we see during the Super Bowl broadcast. Now that TelevisaUnivision has the rights to air the...
View ArticleTacoma Passengers in Toyota’s Super Bowl Ad Hold On for Dear Life
A celebrity doesn't star in Toyota's 2024 Super Bowl spot. It doesn't spotlight the 2024 Tacoma's new features, either. The ad is all about the truck's grab handle. Truck passengers hold onto the...
View ArticleGoogle Joins Steering Group to Help Identify AI-Generated Content
Google is the latest firm joining the Coalition for Content Provenance Authenticity (C2PA), a group that includes agency Publicis Groupe, the BBC, Adobe and Microsoft, which aims to identify...
View ArticleGeico Releases Its ‘Legend of the Lizard’ Documentary Leading Up to the Super...
A few ads ago, Geico reintroduced its famed Caveman character, luring him out of his comfort zone to appear in what he thought was a documentary about him. He was wrong. Geico was instead interviewing...
View ArticleLVMH’s Paris 2024 Medals Give an (Expensive) Taste of Things to Come
As you would expect from any event hosted in Paris, the 2024 Olympic and Paralympic Games are set to be a very chic affair indeed thanks in part to the event's biggest local sponsor, LVMH. In 2023 the...
View ArticleAs the Sundance Film Festival’s Loyal Attendees Age, It’s Marketing to...
Five days into the Sundance Film Festival, the Sundance Institute added 25,000 new Instagram followers, bringing its total to 510,000 as of today. The 2024 festival wrapped up at the end of January,...
View ArticleFCB Names Andrés Ordóñez Global Chief Creative Officer
As Susan Credle moves up the IPG ladder as creative advisor for the holding company, one of its biggest networks, FCB, has elevated FCB Chicago CCO Andres Ordonez to be the agency's next global CCO....
View ArticleKia Aims for a Perfect 10 in Emotional Super Bowl Ad
Kia's Super Bowl 58 ad centers its all-electric EV9--the first mass-market three-row EV SUV in the U.S. The 60-second ad, "Perfect 10," debuted today and will air during the Big Game's fourth quarter....
View ArticleInside Pluto TV’s First Super Bowl Appearance
Pluto TV is celebrating its 10th anniversary on the world's biggest stage. The Paramount-owned ad-supported streaming service will make its debut Super Bowl appearance with a 60-second promo running in...
View ArticleBreaking Traditions: Gen Z and Millennial Women Transform Super Bowl
Women have always watched the Super Bowl, with Nielsen reporting that in 2018, women made up nearly half of Super Bowl viewers--surpassing the combined female viewership of the Oscars, Grammys and...
View ArticleThe Speed of Culture Podcast: How Sports Fans Are Keeping Linear TV Alive
With the array of streaming services available today, viewers have more ways than ever to watch television, often opting for ad-free experiences that many find preferable. But what has this meant for...
View ArticleVisa Reveals Why It’s Not Advertising in the Super Bowl
The Super Bowl season is so game-changing for advertising that some brands don't even have to be in the Big Game. Visa has a decades-long relationship with the NFL, being a proud partner of the league...
View ArticleAll the Movie Trailers From the 2024 Super Bowl
This year, the Super Bowl wants to give viewers movie trailers that make them Marvel. Heading into Sunday's game between the Kansas City Chiefs and the San Fransisco 49ers, rumors ran wild that Disney...
View ArticleIntroducing AIQ: a New Podcast About Leveling Up Your AI IQ
Introducing AIQ, presented by Microsoft Advertising, a new limited podcast series hosted by Cathy Hackl that's dedicated to leveling up your IQ around all things artificial intelligence. Over the next...
View ArticleHow Adidas and Neuroscientists Joined Forces to Help Athletes
It's an unlikely roster that includes scientists, elite athletes and marketers from one of the biggest sports brands in the world. But they are coming together to achieve the same goal: help athletes...
View ArticleFollowing a Slump in Demand, Fewer Electric Vehicle Ads Will Run During Super...
The first electric vehicle ad to air during the Super Bowl was in 2019, when Audi ran its "Cashew" ad teasing a "thrilling future" in which the brand turns a third of its fleet electric by 2025. By...
View ArticlePoppi Claims to Be ‘The Future of Soda’ in Super Bowl Ad
Soda brand Poppi will bring its vision for the future of soda to Super Bowl 58 in a 60-second spot from creative agency Virtue Worldwide. "The Future of Soda Is Now" references major inventions and...
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