Brand Knowledge Will Level Up Your AI-Driven Search Engine Marketing
As ChatGPT, Bard and AI-enhanced Bing have rolled out to the public, the question on every marketer's mind has been, "When can we advertise in these results?" OpenAI, Google and Microsoft have been...
View ArticleApple’s Search Deal Is Critical to Google. The Courts May Rule It Illegal
The fifth week of the monumental U.S. vs. Google antitrust trial has cast a glaring spotlight on the revenue-sharing deal between Google and Apple--worth a reported $10 billion--over the latter's...
View ArticleVirgin Wins Lawsuit Focused on the Strength of Its Brand Reputation
A court case that tested the reputation of the masterbrand of Virgin Enterprises has ruled in favor of the company after a licensing agreement over the use of the name by train operator Brightline...
View ArticleApplications Are Open for Adweek’s 2024 Media Agency of the Year Awards
Adweek is now accepting submissions for its 2024 Media Agency of the Year awards. Media agencies may apply for recognition in each of three categories: Breakthrough: For this award, Adweek considers...
View ArticleAI Watch: Weekly Updates for the Latest in Generative AI News
Another week of a flurry of generative AI developments. Adweek's weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around generative AI. This...
View ArticleBurger King Made a Camp Horror Film for Its Halloween Menu
Burger King got spooky for Friday the 13th by launching a horror film with agency partner Dentsu Creative to promote the Ghost Pepper Whopper and Ghost Pepper Chicken Fries added to the chain's menu...
View ArticleMaybelline Promotes New Mascara With Building-Scale AR Mirror
Maybelline New York worked with XR company Ffface.me to promote its new Falsies Surreal mascara on a building-scale AR mirror in Ukraine. The one-day augmented reality installation was featured on the...
View ArticleSubstance Abuse Is Up. Marketers Could Be Making It Worse
Thousands die from alcohol poisoning and drug overdoses in the U.S. each year. Yet language used by both consumers and brands is barbed with terms linked to substance abuse. Words like "addict" and...
View ArticleGeneral Mills Lets Shoppers ‘Creep to a New Beat’ in AR Cereal Game
To celebrate Halloween, General Mills and marketing agency VMLY&R Commerce launched an augmented reality game featuring Carmella Creeper, the newest character in General Mills' Monster Cereal...
View ArticleAdweek Podcast: Happy Hour With Tip Top Proper Cocktails
When you think of cocktails, canned drinks may not be the first thing that springs to mind. But startup Tip Top Proper Cocktails has been shaking up the drinks industry with its range of high-end mixed...
View ArticleMicrosoft’s Activision Blizzard Deal Will Be a New Lure for Brands
"Microsoft's mission is to empower every person and organization on the planet to achieve more," explained Sarah Bond, Microsoft's corporate vice president for game creator experience and ecosystem at...
View ArticlePat McGrath Labs Works With Google to Let New Yorkers Try on Makeup in AR
Makeup brand Pat McGrath Labs and Shop with Google will host an AR pop-up experience in New York that will allow visitors to virtually try on various makeup products. Called "The ARt of Beauty," the...
View ArticleMutual Learning and Inspiring Insights With Katie Welch
Katie Welch's journey into the world of beauty marketing has been marked by a commitment to authenticity and an unyielding passion for mentoring the next generation of marketers. She sees mentorship...
View ArticleAccording to UPS, We Are in the Midst of a ‘Jefa’ Movement
The World Economic Forum states women made up nearly 50% of U.S. entrepreneurs in 2022. Although there are two million Latina-owned small businesses in the country starting more businesses per capita...
View ArticleOmnicom Media Group Leaders Explain New Agency-as-a-Platform Model
Holding company agencies sprawl, rife with redundancies and complexity that leave clients with questions. While some of its competitors execute mergers to tackle that challenge, Omnicom Media Group...
View ArticleFrom the Stadium to the Skies: Booze-Free Brands Break New Ground
More than 400 people gathered for a summer pop-up at the New York Mets' home stadium, Citi Field in Queens, snapping photos with team mascots, listening to DJ sets, playing lawn games and drinking...
View ArticleA Retail Brand Challenged Customers to Steal From Its Store–If They Could...
Sportswear has become a fashion statement, with the global market projected to grow from $193.89 billion in 2023 to $305.67 billion by 2030, according to research firm Fortune Business Insights. But...
View Article‘Proactive and Not Reactive:’ How Charity NSPCC and Agencies Sustain...
Deep in the lockdown era of the Covid-19 pandemic and shortly after police in Minneapolis murdered George Floyd--sparking global protests against systemic racism and police violence--creator Dan Mosaku...
View ArticleShoppable Ads Are Paying Off for Smart TV Owners
Shoppable ads are turning out to be a smart move for smart TV advertising. Top line A recent survey of 1,000 smart TV owners from Samsung Ads and AI-powered video and tech platform Kerv Interactive...
View ArticleAfter Going Public, Birkenstock Builds Interactive Parks to Help New Yorkers...
Footwear brand Birkenstock was previously known for making unstylish but comfortable and durable shoes. But after a recent surge in popularity, the brand has gone public--and put its best foot forward...
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