Uber Eats and PetSmart’s Animal (Open) House A Treat for Pet Owners
For those who believe New York real estate has gone to the dogs, Uber Eats' latest activation hit home in an adorable way. To celebrate the arrival of PetSmart as one of its newest vendor partners, the...
View ArticleChris Hemsworth Wants to Combat Exclusivity in Fitness
Chris Hemsworth is taking a holistic approach to wellness that challenges a space traditionally defined by comparison. The Thor actor and Andrew Sugerman, CEO of Hemsworth's fitness app Centr, sat down...
View ArticleWhy Zach Braff and Donald Faison ❤️ T-Mobile
When it comes to crafting creative, brands can get too focused on the product and forget to include the creativity: the stuff that evokes some sort of emotion. T-Mobile's long-running partnership with...
View ArticleBrands Rush Into Football Season With Early Campaigns
The NFL and its players score bigger points for brands than just about any other option. Last year, according to data and analytics firm EDO, the National Football League was responsible for half of...
View ArticleChobani Flips for Halloween With AR-Enabled Yogurt Packaging
To celebrate the spookiest time of the year, food and beverage company Chobani updated several flavors of its Chobani Flip yogurt four-packs with AR-enabled Halloween packaging. The seasonal packaging...
View ArticleVerizon Teams With J Balvin to Celebrate iPhone 15 Launch With AR Game
Ahead of the release of Apple's iPhone 15 on Sept. 22, Verizon partnered with musician J Balvin to launch Catch My iPhone, an augmented reality game and sweepstakes featuring a giant animated version...
View ArticleNearly 300 Agencies—and 6 Major Holding Companies—Are Working for Fossil Fuel...
Even as climate change becomes more devastatingly apparent--and Big Oil's role in it increasingly irrefutable--major polluters like Exxon, Shell, BP, Chevron and Saudi Aramco still have the world's...
View ArticleE-Bike Brands Aim to Capitalize on the Category’s Expansion
As electric bicycles explode in popularity, the category is poised for shakeups as e-bike brands and retailers volley for relevancy and vie for consumer trust amid a crowded and fast-changing...
View ArticleThis Is Your Brain on Food: Postmates Co-Opts Famous Tagline for Trippy Ads
Food is more than just sustenance--it can be a wild romp through a fiery hellscape in the case of Nashville hot chicken, or a joyride on a geyser of steaming hot broth if the dish is soup dumplings....
View ArticleWNBA Players Cheer On C-Suite Women in Deloitte’s Ad
The WNBA playoffs are here, and so are the brands. Amid record-breaking WNBA TV viewership (up 21% over 2022) and attendance (up 16%), Deloitte is launching a new sports marketing campaign celebrating...
View ArticleBrave Commerce Podcast: Brewing Success Strategies for the Nonalcoholic Market
On this episode of Brave Commerce, Andrew Katz, chief marketing officer at Athletic Brewing Company, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about the evolving nonalcoholic beer...
View ArticleManu Manzo on Cultivating the Best Version of Yourself
Music is, without a doubt, the universal language that speaks to people in countless ways. For musicians like Manu Manzo, their passion has become a lifelong commitment. Manzo is a singer, songwriter...
View ArticleHavas Wins Shell Media Account Following Review—and Climate Protests
Shell has a new media agency in Havas, the holding company confirmed to Adweek today. Havas Media will take over the oil company's global B2C strategic media buying starting January 2024, Shell...
View ArticleAdweek Podcast: How TelevisaUnivision Is Educating Brands About the Latinx...
While most brands view connecting with Hispanic and Latinx audiences as a challenge, the TelevisaUnivision team sees it as an opportunity. On the latest episode of Yeah, That's Probably an Ad,...
View ArticleNot Selling on Amazon? That Doesn’t Mean You Shouldn’t Advertise There
Why on earth would a brand whose product can't be boxed up and shipped out advertise on a retail media network, you ask? Let me count the ways. But first, what is non-endemic advertising, and why is it...
View ArticleFailure to Launch: Delta Delivered Bad News And Did It Poorly
As any journalist would, I should make my conflict of interest clear before you read on: I'm an absolute Delta Air Lines fanboy. I'm a Delta Million Miler and Diamond for about seven years running....
View ArticleSnapchat, Princess Cruises Make a Splash With AR During LA Rams Home Games
For the 2023 NFL season, Snapchat and the Los Angeles Rams debuted an in-stadium augmented reality experience in SoFi Stadium sponsored by Princess Cruises. The experience premiered during the LA Rams...
View ArticleGenerative AI Is More Than a Marketing Gimmick for Coca-Cola
The introduction of Coca-Cola's "Real Magic" marketing platform two years ago has helped the brand celebrate the unexpected moments that elevate everyday life. And like so many other brands, the...
View ArticleInfosys’ B2B Marketing Strives to Find the Human Side of AI
In the not-so-distant past, a business-focused technology company could slap its logo onto a stadium, vehicle or athlete in a tech-savvy sport and connect its brand and products to the action. Since...
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