Road to Brandweek: Inside the Harlem Globetrotters’ Return to Television
The Harlem Globetrotters hadn't had a television series since the 1970s--that is, until Keith Dawkins came along. The iconic basketball exhibition team--founded in Chicago in 1926--has long relied on...
View ArticleNew York Bans Geofencing Near Health Care Facilities
New York is prohibiting advertisers from geofencing health care facilities, according to a new provision in the state budget passed in May. As a result, it's becoming harder for advertisers, who want...
View ArticleRejected Cannabis TV Ad Calls Attention to Opioid Crisis With Big Pharma Parody
As a patient suffering from pain, you can potentially get a prescription for Vicodin, OxyContin, Percocet or another opioid during a doctor visit, with physicians in the U.S. writing 143 million such...
View ArticleNFL and Snapchat Use AR to Kick Off 2023 Football Season
To celebrate the kickoff of the 2023 football season, the NFL partnered with Snapchat on augmented reality experiences to stoke fans' excitement. To start, the new NFL Kickoff Lens can be customized to...
View ArticleHow Disney Advertising and Mercedes-Benz Take College Football Beyond...
What college football fan could forget 11:59 p.m. on Dec. 31, 2022, when a last-second Georgia field goal knocked Ohio State out of the semi-final game at Mercedes-Benz Stadium? Not anyone who watched...
View ArticleAfter Winning Verizon Business, Ogilvy Snags Telecom’s Consumer Account
Verizon has named Ogilvy creative agency of record for its consumer business. The move follows Verizon's December 2022 decision to award Ogilvy AOR duties for its Verizon Business unit. Ogilvy had...
View ArticleRestaurants Are Innovating With Takeout in Mind. Here’s Why.
Earlier this month, Carvel--the ice cream chain that invented soft serve in 1934--announced plans to redesign its 350 stores. It wasn't exactly a surprising development. Like any retail establishment...
View ArticleMarketing Vanguard Award Honorees Share Leadership Advice
Between AI, CGI ads and the creator economy, how do marketing leaders keep their brands relevant in an ever-changing industry? "It's really having a culture of experimentation," said Han Wen, chief...
View ArticleWhy Marketers Are Paying Greater Attention … to Attention
Agency holding companies, marketers, ad-tech and trade organizations are all turning their gaze to attention tracking: which partners do it, how they do it and how they can get more stakeholders to,...
View ArticleJosh Duhamel and Dakota Media Are Helping Brands Get Uncomfortable
Sometimes it helps to force brands out of their comfort zone--and that's where Dakota Media comes in. Actor Josh Duhamel and media visionary Josh Algra, co-founders of the creative and production...
View ArticleThis PSA Attacks The Industry That Gives Predators More Privacy
[Sensitive content: This article mentions sexual assault] There's a monster hiding in plain sight, representing every parent's worst fear when giving their kid access to the internet. But many tech...
View ArticleVMA Sponsor Bacardi Drops Time-Traveling Hip-Hop Tribute Ad
As the first spirits sponsor of the MTV Video Music Awards, Bacardi will embed itself into nearly every corner of tonight's live telecast, from the red carpet step-and-repeats and the venue's cocktail...
View ArticleWhy the VMAs’ Biggest Winners Are Toyota, Burger King and Other Partners
Even before the VMAs kick off tonight, partners such as Toyota, Burger King and more are looking like the big winners. Unlike the Emmy Awards, which are delayed due to the writers and actors strikes,...
View ArticleMore Than Marketing: UPS and Autodesk Made Diversity a Business Imperative
More than a marketing initiative, diversity, equity and inclusion is a matter of good business to companies such as UPS and Autodesk. Speaking at Brandweek in Miami, Dara Treseder, CMO at Autodesk, and...
View ArticleRhode Island Encourages Tourism With a Giant AR-Enabled Stuffed Clam
To encourage tourism, the Rhode Island Commerce Corporation is taking a large sculpture of a stuffed clam (also called a "stuffie") to airports in key flight markets across the U.S. through the end of...
View ArticleJeep Brings Back Derek Jeter for Grand Wagoneer Campaign
Hannah and Derek Jeter are both Jeep people. Hannah grew up with both parents driving Jeeps on St. Thomas in the U.S. Virgin Islands, while baseball Hall of Famer Derek grew up in Michigan near where...
View ArticleLenovo Is Winning Over Gen Z By Making Work Meaningful
Emily Ketchen knows that despite its reputation as a marketing-averse demographic, Gen Z is quick to advocate for the brands that align with their values--and any brand that is not prepared to both...
View ArticleHow to Make In-Housing Work for Your Company
We are past the point that in-housing can be considered a trend. Today, in-house agencies are the norm, with most brands having brought core advertising functions within their walls as they look to...
View ArticleStrikes. Streaming. Social. Is the Fall TV Season Relevant Anymore?
Long a rite of autumn, the fall TV season has typically ushered in a wave of network TV shows, new storylines for returning series and special events that advertisers would spend billions of dollars...
View ArticleInfographic: It’s a Frugal Back-to-School Season as Inflation Bites
'Twas the weeks before school, when all through the nation, consumers kept shopping in spite of inflation. This back-to-school season, sales are on track to increase 3%, reaching a new high. During the...
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