Adweek’s 2023 Media Plan of the Year Winning Campaigns
For more than 20 years, Adweek has been highlighting the industry's most creative campaigns and their respective teams. This year sees 24 honorees in various categories, such as Best Use of Branded...
View ArticleThe Future of Digital Experiences: Less Intrusive, More Intuitive
Marketing's least attractive quality is acting too desperate for attention. A customer journey must begin with awareness and familiarity, but getting that attention should not be as obvious as...
View ArticleMedia Plan of the Year 2023: These Winning Strategies Helped Brands Reach New...
Standout media agencies make their clients' marketing dollars work harder through innovative, breakthrough media plans. In an omnichannel world where anything can be an ad, the best media plans use...
View ArticlePrime Video’s Shock and Awe Strategy for The Boys Season 3
Get noticed. That's the point, right? Get the product or service noticed and make people feel something. Leave them transformed and more willing to act--whether that means a click or purchase. For...
View ArticleSocial Media Manager Burnout Is Nothing New But It’s Escalating
Search "social media manager" on LinkedIn's job board and these are just some of the role responsibilities you'll find: Run all social accounts for organic and paid initiatives (Twitter, Facebook,...
View ArticleMeeting of the Plant-Based Minds: Food Leaders Consider a Coalition to Boost...
Plant-based meat makers--suffering from sales drops, stepped-up attacks from Big Beef and bruising press--are considering creating a coalition similar to those behind renowned marketing campaigns like...
View ArticleEarly Numbers Show How GenAI Can Reduce Agencies’ Carbon Footprint
In May this year, WPP partnered with chipmaker Nvidia to create ads using generative artificial intelligence. Now, numbers are emerging on how environmentally beneficial AI is for campaign creation....
View ArticleSnapchat Rolls Out GenAI Selfie Feature, Dreams
Hoping to cement its lead in the artificial intelligence-powered platform race, Snapchat launched its latest generative AI selfie feature, Dreams, now available in Australia and New Zealand and...
View ArticleEIBWC Podcast: The Evolution of Multicultural Marketing
What can you learn from TikTok about the evolution of multicultural marketing? As we navigate the ever-changing landscape, the conversation around multicultural marketing has shifted. The days of...
View ArticleNiantic’s 8th Wall AR Platform Adds New GenAI Developer Tools
To make it easier for developers to create WebAR experiences, Niantic's 8th Wall platform debuted support for "GenAI Modules" that will allow teams to quickly add tech from Inworld AI and OpenAI to...
View ArticleTo Sell Great Work to a Client, Every Big Idea Needs a Champion
A great creative idea needs a champion. Without one, many ideas would never reach consumers. Imagine a world without "1984," "The Man Your Man Could Smell Like" or "Taste the Rainbow." It would be a...
View ArticleTalking Tofurky: Plant-Based Food Marketers Imagine Their ‘Got Milk?’
A movement is afoot among players in the plant-based food space to form a coalition to boost sales and combat stepped-up attacks from Big Agriculture, with an ultimate moonshot being the category's...
View ArticleDeion Sanders and Nick Saban Face Another GOAT in Aflac College Football Spot
The 2023-24 college football season is nearly upon us, and Aflac is bringing back some familiar faces in its new sports marketing creative. Coaches Deion "Coach Prime" Sanders and Nick Saban have...
View ArticleBomb Pop Reaches Tweens by Selling 20M Virtual Treats in the Metaverse
Frozen treat Bomb Pops are often in high demand during a hot summer, but this year they're also proving as popular in the metaverse as they are in the real world. The brand is running an activation...
View ArticleCosmopolitan Kills Travel Booking Product CosmoTrips Following Leadership Change
The Hearst Magazines title Cosmopolitan has killed its CosmoTrips booking product, which it introduced last August in a bid to add another stream of reader revenue to its business, Adweek has learned....
View ArticleBuyers Struggle to Find Quality Video in the Open Auction
Increasingly, more buyers are coming to terms with the fact that the open auction is no place for premium video. Earlier this summer, YouTube faced a backlash from some buyers after research outfit...
View ArticleRetail Data Firm Circana Builds a New Brand From the Ashes of Acronyms
What are "information resources?" What is a "purchase diary panel?" What is an indri, and would people necessarily associate a Madagascar lemur with data? When scan-based consumer data firm IRI merged...
View ArticleGoogle’s New GenAI Marketing Tools Speed Up Campaign Planning and Buying
At the annual Google Cloud Next conference in San Francisco, the tech giant announced a generative artificial intelligence-powered marketing solution that aims to speed up the time it takes for...
View ArticleMark Marshall Officially Named NBCU’s New Ad Sales Chief
It's official. Mark Marshall is NBCUniversal's next ad sales chief. Top line Today, NBCUniversal announced it was elevating Mark Marshall to chairman of NBCUniversal's advertising and partnerships...
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