Hennessy, Hip-Hop’s Favorite Drink, Toasts Nas and the Genre He Helped Shape
In a slice of musical serendipity, the 50th anniversary of hip-hop comes just a month before rap icon Nas' 50th birthday. Cognac brand Hennessy brings that fusion to life as it continues its longtime...
View ArticleAtlas Obscura, on Pace to $24M, Finds Profitability Through Brand Partnerships
Travel publisher Atlas Obscura posted its first profitable quarter in company history this spring and is on pace to generate $24 million in revenue by the end of the year, according to chief executive...
View ArticlePublisher Salon Grows Revenue After Cutting Resellers
Showing that publishers are better off controlling their own programmatic destiny, news publisher Salon has grown revenue after cutting off access to its inventory for the vast majority of resellers...
View ArticleTwo Indie Agencies—Crossmedia and Joan Creative—Partner on Media and Creative...
Two independent agencies--media shop Crossmedia and Joan Creative--are reimagining how to reintegrate media and creative disciplines. They're rolling out a novel service offering, dubbed JoanxMedia,...
View ArticleChatGPT Makes Its Way to Data Clean Rooms
Analytics firm AppsFlyer introduced OpenAI's ChatGPT within its data clean room capabilities, the company announced today. This means marketers can query data and ask business questions directly...
View ArticleUber Eats’ Ads Are All About Indulgence As It Pushes Grocery Delivery
Much like Kleenex is used as a catch-all word for tissues or Google as the generic term for online search, Uber has become synonymous with ride-hailing. Now the brand wants to create the same...
View ArticleSkyscanner’s Global ECD On Developing a Campaign to Stand Out
In the world of online travel planning, Scotland-based Skyscanner is a challenger brand gearing up to take on high flyers like Booking Holdings and Expedia Group. Acting as both a search engine and a...
View ArticlePeople Don’t Actually Like Streaming Services More Than Linear TV
It's not headline news anymore that people are watching content on streaming platforms at an increasing rate while cutting back on cable and satellite. During the second quarter of 2023, U.S. adults...
View ArticleThis Collide Sport Marketer Also Finds Time to Play Ball
At Walker Stadium in Portland, Ore., keeping signs for Leatherman, Jacobsen Salt, Migration Brewing and Planned Parenthood surrounding the field is typically the only way Parker Huffman rounds the...
View ArticleBrands Display Their Power as Sales From Licensing Deals Grow
Pink Starburst gelatin snacks. Frank's RedHot sunflower seeds. Wendy's chili--in a can. These products are just some of the many licensed items Conagra Brands introduced during the first half of 2023....
View ArticleSouthwest Airlines Prides Itself on Being the ‘Love Airline’
In February of 1973, The New York Times reported a story out of Texas known as the "$13 war." It pitted the magisterial Braniff International Airways against a scrappy upstart called Southwest. In...
View ArticleThis Agency Exec Finds Comfort in Controlling Expectations
For Pereira O'Dell chief growth officer Mona Munayyer Gonzalez, using her professional voice always felt more like an earned privilege than an inherent asset. When she tried to move forward on a...
View ArticleParamount and OMG Usher in Next Step in New Currency Workflow
Paramount and Omnicom Media Group are fast-tracking the next phase of new currency. The companies have announced that this quarter they are piloting the first fully standardized new currency and...
View ArticleHungry Howie’s Promotes Secret Pizza Menu Using Augmented Reality
Pizza chain Hungry Howie's is celebrating its 50th anniversary by launching a secret menu of specialty pizza options that customers can view and order by interacting with an augmented reality...
View ArticleThe Speed of Culture Podcast: Shaping a New Era in Music
The music industry thrives on the powerful connection between musicians and their fans--an extraordinary blend of art and culture. At the forefront of this initiative is WMX, led by visionary Maria...
View ArticleThe Great Fail Podcast: The Wing(s) Get Clipped
The Wing, a pioneering and exclusive women's coworking space, shattered glass ceilings and secured more than $100 million from investors, including WeWork and Airbnb, venture capitalists and...
View ArticleThe Influencer Scandal Flurry: What It Means for Crisis Comms’ Future
In an ever-evolving social media age, it can feel as if there's always a new celebrity or influencer scandal that commands public attention. In August alone, notable celebrities and influencers entered...
View ArticleInsights on Building Meaningful Connections With Morgan Stanley’s Alice Milligan
In the latest episode of Marketing Vanguard, Morgan Stanley CMO Alice Milligan delves into the unique challenges and opportunities within the financial services landscape. With a background spanning...
View ArticleExclusive: Inspire Brands Joins ESPN’s College GameDay in 3-Year Sponsorship...
It's nearly kickoff time for college football, and several new brands are getting in on the game. Inspire Brands, the home of Arby's, Buffalo Wild Wings, Dunkin, Jimmy John's, Sonic and Baskin-Robbins,...
View ArticleYouTube Ad Buyers Unknowingly Targeted Kids Despite Requests to Avoid
Ad buyers who asked YouTube not to run their ads on kids' channels saw their advertisements on this content anyway, three buyers told Adweek. This comes as Google is, once again, under fire, this time...
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