Warner Bros. Discovery’s ‘Nearly Completed’ Upfront Has Volume Up,...
For Warner Bros. Discovery, volume is up, but subscribers ... not so much. During an earnings call today, Warner Bros. Discovery's CEO David Zaslav revealed the company is "nearly completed" with its...
View Article‘Perfectly Imperfect’: Resurfacing the Soul of Social Media in the Era of AI
In recent years, we've seen advertisers increasingly take advantage of low-fidelity marketing, particularly on social media. This "perfectly imperfect" content, mostly known for its underproduced...
View ArticleCBS Reveals When Yellowstone Will Make Its Fall Debut
CBS isn't horsing around when it comes to Yellowstone's broadcast premiere. The network recently announced a reshuffled fall lineup amid the ongoing writers and actors strikes. Now, CBS has set its...
View ArticleAdnatomy: How Upwork Created a Zombie CEO for Its Musical Campaign
Freelancing platform Upwork started out as Elance-oDesk in 2013, but it took a dead CEO to bring the company to the forefront of the talent marketplace economy. The campaign, "This is How We Work Now,"...
View ArticleAs GenAI Content Explodes, So Does the Need for Watermarking
Authenticating AI-generated content, or watermarking, has gained traction these last few months. In July, companies including OpenAI, Google and Meta made voluntary commitments to the White House to...
View ArticleMcDonald’s Raises Its Arches Again in an Infectious Ode to Summer
McDonald's "Raise Your Arches" campaign, which launched in January, was so successful that the brand extended it into 35 additional markets. The uplifting ad demonstrated the power of the brand, with...
View ArticleWPP CEO Mark Read on ‘Disappointing’ New Business Growth, Utilizing AI and...
With a drop in global marketing spend impacting WPP in the first half of the year, CEO Mark Read is being cautiously optimistic about the rest of 2023 and beyond. WPP, the world's largest agency...
View ArticleThe Dynamic Career Journey of Frances Allen, CEO of Checkers & Rally’s...
Frances Allen, the CEO of Checkers and Rally's Drive-In Restaurants, has had a remarkable career journey that took her from the world of advertising to the helm of a renowned restaurant chain. Allen's...
View ArticleYes, Brands Can and Should Still Partner With Actors
Now that Hollywood's actors have joined screenwriters in a dual strike seeking higher pay, restructuring of residuals and prohibitions on AI, brand-side clients have questions about how talent...
View ArticleHow Indeed Is Growing Audience and Revenue With Disney’s Data Clean Room
For jobs site Indeed, its efforts in using data clean rooms to reach audiences--and ultimately, grow revenue--are paying off. Indeed's revenue comes from employer sign-ups advertising job vacancies on...
View ArticleYou’re Watching Football Wrong, According to NFL Star Travis Kelce
NFL star Travis Kelce is throwing a penalty flag on your TV setup. In a new campaign extension for DirecTV's brand strategy platform "TV Without Compromise," the Kansas City Chiefs tight end and Super...
View ArticleAdweek Podcast: Why the Future of the US Women’s Soccer Brand Will Shine...
It was a heartbreaking exit for the U.S. Women's National Team (USWNT) this World Cup. But the future of the brand still looks bright, thanks to the foundation laid down by key players throughout the...
View ArticleDo Your Homework: The Strategy Behind Effective Creator Marketing
One aspect of the marketing industry that I love the most is its unwavering ability to constantly evolve and change with culture, consumer behavior and the overall digitization of the world we live in....
View ArticleZoom’s Updated AI Policy Draws Concern From Privacy Experts
Zoom has made changes to its AI strategy--twice. The video conferencing platform updated its terms of service to establish the right to use some user-level data to train its artificial...
View ArticleParamount Streaming Losses Shrink, Subscribers Reach 61 Million
As the writers and actors strikes continue to disrupt the entertainment industry, Paramount added a modest 700,000 subscribers to its main streaming service, Paramount+, the company announced during an...
View ArticleIn 2021, 73% of Agency Leaders Were White. In 2022, It Was 90%.
New data from the 4A's showed a stunning lack of progress in diversity, equity, inclusion and belonging (DEIB) at the highest levels of agencies. According to the 2023 Diversity in Agencies Survey...
View ArticleDon’t Call It a Campaign: ‘Hip-Hop Made Sprite What It Is’
You don't have to know who Millie Jackson is to celebrate hip-hop's 50th anniversary. The rulebook doesn't demand that fans had to listen to the Jay-Z/Nas "Ether" battle on Hot 97, play "If I Could Go"...
View ArticleCrapshow: Scott Brand Turns Toilet Clog Into Horror Flick
A young woman named Claire shimmies out the window of a stately home, drops to the ground and breaks into a sprint, trying to get as far away from her crime as possible. She's committed no act of...
View ArticleGet Paid to Watch Ads on This Hate-Free Social App, Launching in the US
Mobile app WeAre8--which launches in the U.S. today, Adweek can exclusively share--aims to offer a social media alternative to hate speech and misinformation. Its ad model lets people opt in and get...
View ArticleMondelez International Makes a Comeback on X (Twitter) Amid Brand Safety...
Oreo maker Mondelez International was among the first global brands to pull ads off X (formerly known as Twitter) last year after Elon Musk acquired the social media site. The company cited hate speech...
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