Marketing Advice From Adweek’s 2023 Brand Genius Class
For almost 30 years, Adweek has been honoring the best and brightest in the world of marketing. But what does it take to be considered a "Brand Genius"? That's the question we asked six of this year's...
View ArticleWalmart CMO William White Keeps the Essential Retailer Relevant
After seven years leading marketing for rival Target and a prior tenure at Coca-Cola, William White joined Walmart in May 2020 at the height of the Covid-19 pandemic. It would be a baptism of fire for...
View ArticlePubMatic and Playground xyz Partner to Solve Scale Woes for Attention-Seeking...
Getting consumers' attention is about to get easier. Supply-side platform (SSP) PubMatic and attention vendor Playground xyz have struck a commercial partnership, offering marketers easier access to...
View ArticleWhat Moderna Has Learned About Maintaining Brand Relevance
Healthcare and pharmaceutical companies are not well known for strong enterprise branding, as historically, most of the focus was on branding the products. Only recently have pharma companies increased...
View ArticleYour Organization Needs an Updated Revenue Model to Align Under
While you probably won't get your mouth washed out with soap by using a marketing and sales funnel strategy, your revenue generation machine is likely not as effective as it could be. Today's...
View ArticleFalling CPMs and Demand Produce Slowest-Moving Upfront Market in Years
The 2023 upfront is officially a waiting game. Just one year ago, publishers brought in record commitments during 2022's upfront market, with NBCUniversal and Disney reporting their most lucrative...
View ArticleMarketers Can Breathe a Sigh of Relief After EU Signs Transatlantic Data...
Business organizations, and particularly marketers, on both sides of the Atlantic, can breathe a sigh of relief as the European Union restored a decision that allows for lucrative transatlantic data...
View ArticleFox’s Unscripted-Heavy Fall Lineup Faces Reality of Writers Strike
Fox is ready to face reality with its fall lineup. Following a delay due to the ongoing writers strike, Fox finally gave a glimpse of its upcoming fall lineup on Monday, announcing the premiere date...
View ArticlePublishers Turn to Livestreaming to Once Again Tap Video Budgets
As linear television viewership continues to decline, advertisers' appetite for reaching live audiences has only grown in proportion. To capitalize on this opportunity and tap into lucrative video...
View ArticleHavas Acquires Majority Stake in Uncommon Creative Studio
French agency network Havas has acquired a majority stake of 51% in U.K. agency Uncommon Creative Studio. The Vivendi-owned business said the move could help the agency, now in its fifth year, reach a...
View ArticleHow The Guardian US Fetched Ad Revenue Hike of 42% Despite Broader Downturn
The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice...
View ArticleAn Oral Hygiene Brand Made a Superhero Film to Inspire Kids to Brush Their Teeth
Advertisers borrowing cinematic techniques is nothing new, but the latest brand to do so couldn't be further away from its chosen movie genre. Dental hygiene brand SuperMouth has released the "Rise of...
View ArticleHow Account Directors Can Perfect Being the Vital Link Between Agency and Client
Agency account directors may not get much press or public accolades, but a good account person can be responsible for keeping the lights on at any agency. On paper, an account manager is responsible...
View ArticleFrom Roblox to Stanford: The College Essay of Fashion Designer Rush Bogin
Editor's Note: The following is the college application essay of 18-year-old fashion designer and creator Rush Bogin, best known for his now multimillion-dollar business and success with UGC and...
View ArticleMcDonald’s McCrispy Campaign Sees Sandwich Explode Into France
With the flames of the latest chicken sandwich war being stoked in France, McDonald's has aimed to ensure that its McCrispy sandwich explodes onto the scene with a new ad campaign that concentrates on...
View ArticleOgilvy Wins Global Creative Duties for Jameson
Pernod Ricard's Irish whiskey brand Jameson has selected Ogilvy as its next global creative partner. Ogilvy won the competitive pitch against longtime incumbent TBWA and Publicis New York, according to...
View ArticleHow Abercrombie & Fitch Is Celebrating Differences and Championing Authenticity
If you reminisce about the fashion trends that dominated the '90s and early '00s, Abercrombie & Fitch probably comes to mind. With its signature dark lighting and distinct cologne scent, the store...
View ArticleThe Biggest Questions From the HBO-Dominated 2023 Emmy Nominations
It's the most wonderful time of the year ... awards season. The 2023 Emmy nominations have arrived, and HBO/Max is leading the way. Yvette Nicole Brown of A Black Lady Sketch Show and Television...
View ArticleHere Are the Nominated Ads for the 75th Annual Emmy Awards
Coming on the heels of Cannes, the Oscars of the advertising world, the 2023 Emmy Awards announced its nominations today for Outstanding Commercial. Not surprisingly--and not without precedent--there...
View ArticleThe CW Reshuffles Its Fall Lineup Amid Writers Strike, Pushes Shows to Midseason
The CW has some striking changes for its fall lineup. Amid the ongoing Writers Guild of America strike, The CW's first fall lineup under new parent company Nexstar is reshuffling its previously...
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