How a Cable News Blog Turned Into a Top Source for the Highs and Lows of...
Television news matters. The networks should be monitored, scrutinized, criticized and applauded when appropriate. And all of the scrutiny makes TV news better. That was the simple idea behind the...
View ArticleThese 30 TV Newsers Fueled the Industry’s Incredible Evolution Over the Past...
On Jan. 1, 2004, a Towson University college freshman named Brian Stelter (now chief media correspondent for CNN Worldwide and anchor of Reliable Sources) launched a potent little blog about the TV...
View ArticleRobin Roberts and Diane Sawyer Open Up About Making Morning TV History
In 2005, one year after the launch of TVNewser (now owned by Adweek), morning news history was made when Robin Roberts joined Diane Sawyer as anchor of ABC's Good Morning America. It marked the first...
View ArticleHow Barbara Walters, Adweek’s TV News Legend, Changed the Industry ‘Forever’
Barbara Walters reinvented TV news during her five decades in the business. In 1974, she became the first female co-host of an American news program on Today (though she had already been doing the job...
View ArticleIPG May Lay Off More Than 200 Detroit-Area Employees After Losing Fiat...
One month after auto giant Fiat Chrysler Automobiles sent its North American media planning and buying account to Publicis Groupe's Starcom, incumbent IPG officially confirmed that it may go through a...
View ArticleNBCUniversal Will Roll Out an Ad-Supported OTT Service Next Year, Overseen by...
The direct-to-consumer landscape was already set to get even more crowded this year, with new offerings from Disney, AT&T and Apple joining the fray. Now yet another big media company is ready to...
View ArticlePayPal Hires Apple Vet Allison Johnson as Its First CMO in 6 Years
PayPal is adding a major player to its marketing department: Today, the company announced the hiring of Allison Johnson as CMO and executive vice president. The brand has been without a CMO since 2013....
View ArticleOn the Adweek Podcast: Tomorrow’s Tech, as Seen at CES
We're back, baby! The tech team have been busy at CES this past week, and they're ready to share the big trends coming out of the Las Vegas Convention Center. On this week's episode of the Adweek...
View ArticlePinterest’s 2018 Diversity Report Followed the Common Theme of Progress, More...
Pinterest released its annual diversity report for 2018 Monday, and it followed the same theme as similar endeavors from other tech companies: We've made progress, but "we still have a long way to go."...
View ArticleHow Production Companies Are Taking a Bite Out of Agency Business
It's no secret that holding companies have their backs up against the wall as MDC Partners is up for sale and WPP is mashing agencies together left and right in order to survive and hopefully flourish...
View ArticleCampbell’s Chicken Noodle Got Its Name From a Flubbed Radio Show Line
Food companies usually have the R&D department to thank for a product that wins its way into American stomachs. In the case of Campbell's Chicken Noodle soup, the thanks must also go a radio actor...
View ArticleInfographic: Influencers Are Getting Brands More Sales Than Celebrities Are
Influencers have been a hot topic among marketers for years now, but using them has translated to more than just social engagement for brands, according to new data from consumer intelligence research...
View ArticleThis Musician Found a Community of Fans on Reddit. Now, He Leads Brand...
As a musician, Will Cady knows just how hard it can be to attract an audience. But on Reddit, Cady found himself a thriving community of fans who not only listened to and shared his music, but even...
View ArticleSpecialGuest Provides Brands a Cast of Creative Directors to Choose From
SpecialGuest spun off from sibling company 1stAveMachine as a distinct, separate offering over four years ago, with co-founder Aaron Duffy providing creative direction to clients. Since then,...
View ArticleNetflix Will Soon Cost You $1-$2 More Each Month
It will soon cost you more money to stream Netflix shows and movies like Stranger Things, The Crown and Bird Box. The streaming service is rolling out double-digit increases to all of its monthly...
View ArticleGary Cole, the Actor You Know From Everything, Is Now the Time-Traveling...
Gary Cole plays a time-tripping spokesman who visits from 10 minutes in the future to illustrate how quickly and efficiently Kabbage can provide funding to small businesses. In the amusing 30-second...
View ArticleBurger King Trolls President Trump, Plus How More Brands Are Responding to...
Today marks day 25 of the 2019 government shutdown, making it officially the longest in U.S. history. As the days add up, more people's lives are being impacted, from government workers who aren't...
View ArticleWhat Marketers Can Learn About Taking a Stand From Gillette
You've no doubt already seen the furor around Gillette's "We Believe: The Best Men Can Be" spot. Just a day into its release, and it's attracted huge amounts of praise and criticism for its focus on...
View ArticleEditor in Chief Adam Moss Is Leaving New York Magazine After 15 Years
New York Media editor in chief Adam Moss told staff today that he would step down at the end of March. Moss has been in the role for 15 years, a time in which he ushered in two redesigns of New York...
View ArticleCES 2019 Promoted the Idea of a More Collaborative Year for Programmatic
If the tone of CES is any indication, 2019 promises to be a more collaborative and positive year for digital advertising. At the event, Marc Pritchard put the state of progress as "largely finished...
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