Facebook Pulls Dozens More Iran-Based Accounts and Pages ‘Sowing Discord’ in...
Facebook said it had identified and removed more than 80 pages, groups and accounts on the platform that originated in Iran and had reached more than a million Facebook and Instagram users with highly...
View ArticleShopify Adds Venmo as a Checkout Option Just in Time for the Holidays
Shopping on your phone just got a little bit easier. Shopify, the ecommerce platform, is partnering with Venmo, the PayPal-owned mobile platform, to create a faster mobile checkout experience. Shopify...
View ArticleMichael Jordan Tackles the ‘Greatest Ever’ Debate in Surprise Sunday Night...
It took a long time, but Michael Jordan is weighing in on the "greatest ever" athlete debate in a spot that will debut Sunday night on NBC. While the spot initially seems to be a Nike or Gatorade ad in...
View ArticleMailchimp’s New Rebranding Effort Celebrates Other Businesses That Have Also...
You probably know Mailchimp as a handy "set it and forget it" email marketing tool. You might even remember last year's campaigns from Droga5 and the podcast Serial, in which people famously tried and...
View ArticleHow Ad-Tech Companies Are Trying to Crack the Complex Audience Matching Quandary
A recent ANA survey highlights how "identity" is a primary need for marketers in order to target audiences with appropriate messaging. Forty-seven percent of U.S. marketers claim their organizations...
View ArticleHow Denny’s Rebuilt Its Fading Brand Into a Modern, Social-Savvy Business
In 2009, Denny's was in a rough spot. Foot traffic to its restaurants had been on the decline for several years in a row. And though its brand awareness was strong--over 95 percent of Americans knew...
View ArticleSnapchat Just Introduced a Snap Camera App for Desktops
Why should mobile users have all of the fun? Snapchat Friday introduced Snap Camera, a free application for Mac and Windows desktops that brings thousands of the messaging application's lenses to those...
View ArticleWelch’s Smashes the Hell Out of Some Grapes In Its Humorously Horrifying New Ad
Grapes are back. They never really left. Companies marketing those woody berries have had some problems connecting to Gen X men, though. So Welch's, the world's leading maker of Concord and Niagara...
View ArticleReal-Time Political Content From Twitter Will Be Searchable via Tagboard...
Real-time social media content syndication partner Tagboard announced a joint effort with Twitter to help add the social network's most relevant political content to its offerings in the last few days...
View ArticleHow Ancestry Became a Best-Selling Amazon Product by Highlighting User’s...
Last year during the shopping spree that occurs annually between Black Friday and Cyber Monday, Amazon's best-selling product wasn't an Alexa, TV, iPad or any of the other usual suspects. It was a DNA...
View ArticleMediaMath Promises 100% Viewable, Fraud-Free Impressions Across Mobile,...
Blockchain is making its way to the ad-tech sector. Today, MediaMath rolled out the beta version of what it's calling Guaranteed Viewable Market through a partnership with Underscore CLT, a startup...
View ArticleCelebrities Attending the Breeders Cup Will Be Herded Into NBC Sports’...
NBC Sports is bringing its Peacock Paddock social media installation to Churchill Downs in Louisville, Ky., for its coverage of the 2018 Breeders' Cup this weekend. In addition, two races Nov. 3 that...
View ArticleLyft Erected a Mural of Unused Ballots to Show What It Looks Like When You...
Roughly 15 million Americans who are registered to vote didn't cast a ballot in 2016, citing transportation issues as the reason why. Lyft is aiming to fix that--or, at least, make things a little less...
View ArticleA Grandpa Makes It Home for Christmas in This Beautiful, Nostalgic Model...
A German student team behind one of 2017's best spec ads is back with a heartwarming Christmas spot for model train brand M?rklin-and this time it's real. The marketer approached director Eugen Merher...
View ArticleWomen’s Shaving Brand Billie Debuts New ’90s-Inspired Razor
Billie, the women's shaving brand known for putting body hair front and center in its campaign, is debuting a new razor--the company's first new product since it arrived about a year ago. Dubbed...
View ArticleWhatsApp: Here’s How to Download and Send Stickers in a Chat
WhatsApp recently added the ability for users to send stickers to other users in their chats. Our guide will show you how this works. Note: These screenshots were captured in the WhatsApp application...
View Article3 Steps to Build a Lasting Emotional Connection With Customers
Emotion. It is what drives our thoughts, actions, decisions and purchasing behavior. Consumers are increasingly making purchasing decisions based on how they feel about brands instead of what they...
View ArticleThis Knifemaker Urges People to Keep Their Hands ‘Sharp’ by Making Stuff
Knifemaker WR Case & Sons seek to cut through the clutter by focusing on hands using blades to create, repair and refurbish, rather than obsessing over the shiny tools themselves. Our hands, we're...
View Article4 Ways Marketers Can Make the Most of Mobile Devices in Retail
The era of mobile shopping isn't coming--it's here. To put this into perspective, smartphones will account for nearly a third of total retail transactions this year. But for most retailers, mobile...
View ArticleFacebook Reported 2.217 Billion Monthly Users, 1.495 Billion Daily Users at...
Facebook released its third-quarter-2018 financial results Tuesday after market close. Here are some of the numbers and milestones that were revealed during the company's earnings call. The social...
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