Starbucks’ New Boss Brian Niccol Is the Latest CMO-to-CEO Success Story
Starbucks has joined the growing list of brands putting former marketers in the top seat, hiring former marketer Brian Niccol as chief executive and chairman. Niccol has served as Chipotle's CEO since...
View ArticleGARM’s Shutdown Is an Opportunity to Finally Get Brand Safety Right
It's been a strange few days for brand safety, from the initial news of Elon Musk's X lawsuit against the Global Alliance for Responsible Media to the shock that GARM would be shutting down. What's...
View ArticleMeta Is Making a Major Change to Its Algorithm Around Conversions
Meta is making a change to its advertising algorithm that will make the platform temporarily look like it's performing worse for some advertisers. The change could raise ad prices but also increase...
View ArticleKim Kardashian Wins Battle Against Jimmy Fallon for New Beats Collaboration
After days of battling it out with Jimmy Fallon to earn the next hot Beats collaboration, Kim Kardashian announced on The Tonight Show on Wednesday that she came out on top, revealing the Beats x Kim...
View ArticleIn-Store Audio Firm Vibenomics Expands Programmatic Reach With Yahoo DSP
Brands can now buy in-store audio ads through Yahoo. A new partnership between Yahoo and Vibenomics allows advertisers to bid on inventory through Yahoo's demand-side platform that reaches shoppers'...
View ArticleDriving Brand Relevance With Melody Lee, CMO of Mercedes-Benz USA
Welcome to another special episode of the Marketing Vanguard podcast. Today, host Jenny Rooney connects with Melody Lee, CMO of Mercedes-Benz USA, where she oversees brand positioning, marketing...
View ArticleMajor League Baseball Picks TelevisaUnivision for Multi-Year Media Deal
Major League Baseball tweaked its broadcast lineup yet again this season by announcing a multi-year partnership with TelevisaUnivision. After moving its Sunday Leadoff broadcasts from NBC to Roku in...
View ArticleExclusive: Taylor Swift and Bud Light Among the 5 Players Powering NFL Ad Blitz
When the NFL has the Kansas City Chiefs, a multicultural fanbase, and stadiums full of Swifties on its team, it's hard for the league or its advertisers to lose. Each year, television data and research...
View ArticleNominations Are Open for ADWEEK’s 2024 Agency of the Year
ADWEEK's Agency of the Year honors the advertising agencies setting the standard for where the industry is heading in 2024. ADWEEK values creativity, business results and, ultimately, how agencies...
View ArticleWalmart’s Global Ad Business Grew 26% in Q2
Walmart's ambitions to be a major advertising player are continuing to grow. The retailer reported global ad business growth of 26% year-over-year during the second quarter of its financial year 2025...
View ArticleDisney Snags Adam Smith as Chief Product and Technology Officer
Disney has named former Googler Adam Smith the new chief product and technology officer for Disney Entertainment and ESPN. Smith will start at Disney on Sept. 3 and will jointly report to Disney...
View ArticleEffie Case Study: How Microsoft Helped Guide a Handwritten Language Into the...
More than a mere collection of words, language provides a unique perspective of the world. Each time one disappears, so does its way of seeing things. When considering that experts fear 90% of...
View ArticleTech for Good: Using AI to Relieve Chief Household Officers’ Cognitive Load
In today's workforce, there is a divisiveness around whether AI will benefit or harm jobs. Will it improve productivity? Or will it replace human beings? What if it did both? And for the greater good?...
View ArticleGoogle Says Bonjour to Netflix With Emily in Paris Partnership
Who needs Paris when you can just shop online? Today, Netflix announced it's teaming up with Google for a first-of-its-kind Shop with Google partnership featuring Emily in Paris. The partnership will...
View ArticleDove Drops Age-Defying ‘Beauty Never Gets Old’ Campaign
Dove, continuing its quest to bust stigmas, tackles the beauty industry's youth obsession head-on with a campaign starring women of a certain age who have relied on a brand mainstay for decades. A...
View ArticleBinge or Weekly? Here’s the Best Way for Streamers to Release Shows
To drop all at once or release weekly? That is the question that continues to plague some streaming services. However, according to a new study from Fandom, there's no simple answer or...
View ArticleGuinness Wants to Be Soccer Fans’ Favorite Beer With Premier League Partnership
Guinness is kicking off the largest global campaign in its history to mark its debut as the official beer and non-alcoholic beer partner of the Premier League. In June, the Diageo-owned brand announced...
View ArticleCondé Nast Names Elizabeth Herbst-Brady as Its New Chief Revenue Officer
Legacy media company Conde Nast--which houses iconic editorial titles including The New Yorker, Vogue, and Vanity Fair--hired veteran media executive Elizabeth Herbst-Brady as its new chief revenue...
View ArticleChanning Dungey to Lead WBD’s US Networks as Kathleen Finch Retires
Today, Warner Bros. Discovery announced that Kathleen Finch is retiring as chairman and CEO, US Networks, after 25 years with the company. She will be replaced by Channing Dungey, Warner Bros....
View ArticleSun Puppets and Food Faces: Totino’s Drops Surreal Ads to Debut Breakfast Bites
Some brands--but not many--can get away with "unhinged" as a thematic cornerstone of their advertising. Totino's, best known for its pizza rolls, counts itself among that wacky niche, with the latest...
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