Why CVS Is Betting on Its 74 Million Loyalty Program Users to Stand Out in...
After building his resume with stints at CBS and Spotify, Parbinder Dhariwal saw the growth opportunity in retail media before it was projected to gobble up $140 billion this year, according to...
View ArticleWPP and Nvidia Partner to Make 3D Ads Using Gen AI
Advertising giant WPP is working with chip manufacturer Nvidia to use gen AI in making 3D landscapes and products for advertisers. Under the deal, WPP will be able to turn simple text prompts like...
View ArticleOutbrain Acquires Video Firm Teads for $1B in Major Tie-Up
Content recommendation firm Outbrain agreed to acquire adtech firm Teads Thursday for $1 billion, with the newly combined company aiming to offer a "true end-to-end, full-funnel platform for the open...
View ArticleCharlie Day Schools NFL star DK Metcalf in New Hulu + Live TV Ad
The Hulu + Live TV Acting Academy is officially open. Today, Hulu launched its fall campaign to promote Hulu + Live TV--the live streaming platform that features more than 95 live channels and access...
View ArticleCarvel Gets a New Agency as EP+Co Wins Rich Products Portfolio
Correction: The original story referenced Fudgie the Whale, which is only a part of the Carvel restaurant side of the business and is not part of the Rich's ice cream cakes portfolio. Carvel...
View ArticleFormer Netflix Multicultural Director Linda Guerrero Launches Cultural Agency
Linda Guerrero, who was formerly a Netflix and 42 West multicultural executive, has founded Cultural Agency, a multicultural agency that aims to connect publicity, awards and marketing campaigns to...
View ArticleADWEEK Launches Coverage Unit Focused On Retail Media
Retail media has transformed the advertising landscape, and ADWEEK has launched a new channel dedicated to it. We're now poised to demystify it for both buyers and sellers and reveal everything about...
View ArticleQuilted Northern’s Pop Trio, the Quilted Queens, Are Here to Evangelize About...
Toilet paper advertising seems to be having a renaissance. The latest addition to the canon is a catchy song from a musical trio of women called the Quilted Queens. Dressed in matching white quilted...
View ArticleLeaked Pitch From The Trade Desk Shows Pricing and Effectiveness of Olympic...
A few days into the 2024 Paris Olympics, The Trade Desk has shared new statistics with buyers that showcase the effectiveness of the first programmatic offerings for the games, according to a leaked...
View ArticleHere’s Where Democrats and Republicans Are Putting Their Presidential Ad Dollars
As Vice President Kamala Harris inches toward securing the Democratic nomination for the nation's top office, both parties are pouring more dollars into advertising. The Harris campaign has debuted its...
View ArticleBrands, Expect the Unexpected When Participating in Olympics Chatter
The Olympic Games Paris 2024 have arrived; a two-and-a-half-week festival of sport and an enormous stage for many of the world's biggest brands. Poised to be the most-watched summer games in years, in...
View ArticleDisney Closes Upfront With Sports and Streaming Driving Growth
Following a star-studded event in May, Disney has wrapped its upfront negotiations. The entertainment media company saw the overall revenue and volume of its commitments grow 5% year over year,...
View ArticlePlanters Targets Millennials With a ’90s R&B Duo
Hormel Foods' Planters uses a healthy serving of nostalgia to introduce its new Nut Duos snacks, with a campaign featuring a musical duo serenading snackers with '90s-style R&B. BBDO MW partnered...
View ArticleTaglines Are Fun and Effective. But There’s an Art to Them
There are some things money can't buy. One of them is brand love: The places in your heart a company can occupy aren't bought. They're earned. Yet, as long as there's been marketing, companies have...
View ArticleHere’s How Nike Is Reshuffling Its Marketing Division
Nike has overhauled its marketing division as it tries to revive sluggish sales, restore brand value and regain the creative edge that defined it for so long. In a previous ADWEEK story, we spoke to...
View ArticleHeineken Pours One Out for All the Forgotten Beers
"Want to grab a beer?" is a common invitation to socialize. A new ad from Heineken emphasizes that the fun had together at a bar can be more important than the actual drink. Developed by creative...
View ArticleExclusive: NBCUniversal and Instacart Launch Partnership for Olympics Viewers...
Viewers watching the Paris 2024 Summer Olympic Games can now order food and drinks delivered directly to them from the comfort of their own homes. Today, NBCUniversal launched Virtual Concessions, a...
View ArticleHigh From California: Cannabis at the State Fair Breaks New Ground for Weed...
More than 100,000 people visited a first-of-its-kind pop-up shopping area and on-site consumption lounge at the recent California State Fair, breaking new mainstream ground for the cannabis industry...
View ArticleGlossier and Shopify Created a Shoppable Treasure Hunt to Promote a New Brow...
Ten-year-old millennial beauty and skincare brand Glossier is launching a new product next week that it hopes will generate lots of buzz. But before the new eyebrow product hits Glossier's ecommerce...
View ArticleExclusive: Sling TV’s Campaign Targets Those Irked at Paying for Channels...
Sling TV looks slightly different this morning thanks to a new brand campaign, visual identity, and mnemonic with the creative slogan, "Sling lets you do that." Sling TV offers three subscription...
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