Showtime CEO David Nevins Will Oversee All CBS Networks and Studios as Chief...
CBS Corp's president and acting CEO Joe Ianniello is making moves to shore up the company in the wake of Les Moonves' exit in September. Today, he elevated Showtime Networks CEO David Nevins to chief...
View ArticlePras Michel Wants His Blockchain-Powered Phone to Help Users Own Their Data
Pras Michel, the Grammy-winning hip-hop artist, wants smartphone users to start controlling--and monetizing--their own data. Michel, a founding member of the Fugees and now founder of the blockchain...
View ArticleWith Bryan Cranston at the Wheel, W+K Debuts a New Brand Positioning for Ford
The New York office of Wieden + Kennedy is turning the key on a new era for Ford in its first campaign for the automaker. The agency was tapped to lead Ford's fall campaign in August, while its global...
View ArticleIf You Want to Be Part of Russia’s Growing Ecommerce Market, You’d Better...
The story of ecommerce in Russia is the story of a maturing digital economy, but also oil tycoons, a fugitive, allegations of corruption and human rights violations--and a guy known as the Darth Vader...
View ArticleShould Walled Gardens Lose the Walls and Become Community Gardens?
Platforms like to be at the center, between both sides of a market. Many ad platforms--in particular, walled gardens that previously seemed unassailable--now find themselves in an untenable position,...
View ArticleWith #CravingsFest, Chrissy Teigen Is Expanding Her Relatable Brand Into the...
On the far west side of Manhattan, a sleek gray event space had been transformed into an Instagram-friendly, food lover's paradise. Stations were set up across the perimeter of the room, doling out...
View ArticleTenjin and Branch.io Are Becoming Snapchat Mobile Measurement Partners
Snapchat is welcoming two new companies into its Mobile Measurement Partner program: mobile marketing infrastructure company Tenjin and deep linking provider Branch.io. Ran Milo, vice president of...
View Article3 Ways to Craft a Successful Influencer Marketing Campaign
It's no surprise that influencer marketing is important in today's marketing mix for brands, advertisers and agencies to consider and plan for. Where the challenge comes in is how to discern its place...
View ArticleThe Facebook Journalism Project Is Teaming Up With Storyful to Train...
The Facebook Journalism Project is teaming up with social media intelligence company Storyful on an initiative to bring social media literacy training to reporters and editors around the world....
View ArticleSprint Is Selling Hulu’s Live TV Service as an Add-On Option for Subscribers
For the past year, Sprint's unlimited wireless customers have been able to stream Hulu's limited commercials plan for free. Now they'll also be able to subscribe to Hulu's live TV service directly from...
View ArticleFacebook Video Ad Metric Lawsuit Prompts Publishers to Revisit the ‘Pivot to...
New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to...
View ArticleWhat Blockchain Will Mean for Advertisers and Publishers
At Adweek's Elevate: Blockchain event earlier this week, we gathered some of the top minds in the ad-tech space to discuss and debate the promise of what blockchain will mean for the brand marketing...
View ArticleCross-Device Measurement Got a Boost With the Release of Facebook Attribution
Facebook continued its efforts to give advertisers more information on the performance of their efforts on and off the social network with Friday's introduction of Facebook Attribution. Facebook...
View ArticleThis Cosmetics Ad From Japan May Be the Most Romantic Love Story of the Year
With Halloween just around the corner, you can expect makeup companies to ramp up their marketing in ways that highlight (pun not intended) the fun and versatility of their products. However, you may...
View ArticleAfter Almost 4 Years, Lenny Letter Shuts Down
Almost four years after launching Lenny Letter, former collaborators Lena Dunham and Jenni Konner are saying goodbye to the brand. There was no specific reason given as to why the brand, largely...
View ArticleJimmy Kimmel Tells New Yorkers Trump Will Overhaul Lincoln Center With...
As part of his show's weeklong visit to Brooklyn, Jimmy Kimmel decided to play a prank on New Yorkers--by telling them that President Trump had purchased Lincoln Center and would be soon be packing the...
View ArticleTurner Shuts Down Super Deluxe
After almost three years in business at WarnerMedia's Turner, the company announced it would shutter its digital media company, Super Deluxe. Super Deluxe has developed both scripted and unscripted...
View ArticleAMC’s Charlie Collier, and Not Gary Newman, Will Run Fox Network After the...
After setting most of the leadership team for New Fox--the company that will be spun off following the close of the Disney-Fox merger--earlier this month, Lachlan Murdoch had one big exec surprise up...
View ArticleGrey Wins Creative Review for McCormick & Co. and Frank’s RedHot
McCormick & Co., the Baltimore-based maker of spices, seasoning mixes, condiments and other flavor-based products, named Grey New York as its new agency of record after a competitive review. Grey...
View ArticleOculus Co-founder Leaves Facebook Just a Month After Instagram Co-founders
The co-founder of Oculus is leaving Facebook. Brendan Iribe, who created the viral reality platform six years ago, announced in a Facebook post today that he's departing the company four years after...
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