Knix Will Pay Athletes to Talk Publicly About Their Periods
Ahead of the 2024 Summer Olympic Games in Paris, intimates and apparel brand Knix has offered to pay athletes to talk about their periods. Fronted by former Olympian Megan Rapinoe, who retired from...
View ArticleExclusive: Crunchyroll Rolls Out New Brand Refresh Ahead of Comic-Con
Monkey D. Luffy may rival Mickey Mouse as one of the world's most recognizable cartoon characters, but the treasure hunter is just One Piece of the Crunchyroll success story. The anime-dedicated...
View Article7 Twisted, Weird and Wacky Ice Cream Ads That Sweetened the Category
When eaten in moderation, ice cream can boost serotonin and energy levels while providing a decent dose of protein, hydration and calcium. Noticeably absent on the effects list is existential dread and...
View ArticleApple Ads Celebrate Young, Hopeful Athletes Ahead of the Olympics
As brands activate their Olympic sponsorships with ads featuring athletes competing in Paris 2024, Apple is looking toward the future of the Games with the latest entry in its long-running "Shot on...
View Article4 Havas Agencies Stripped of B Corp Status Over Shell Contract
Following a months-long investigation process, B Lab has stripped Havas London, Havas Lemz, Havas New York, and Havas Immerse of B Corp status because their sister agency Havas Media has a contract...
View ArticleHow Albertsons Media Collective Is Solving One of Retail Media’s Biggest...
With an agency background that spans some of the industry's most highly regarded creative shops like Goodby Silverstein & Partners and Arnold, Kristi Argyilan describes creative problem-solving as...
View ArticleGoogle and NBCU Surprisingly Partner to Power the Olympics With AI
The search for an official Olympics Search partner is over. What's happening: Today, Google, Team USA and NBCUniversal announced they're teaming up for NBCU's coverage of the 2024 Olympics. With the...
View ArticleApple’s Underdogs Return in a Calamitous Overseas Business Trip
Apple's Underdogs, the scrappy but lovable team of coworkers turned entrepreneurs, are back in the fifth installment of a journey that now finds them on their first overseas business trip. In "The...
View ArticleNetflix Ad Sales VP Peter Naylor Shockingly Exits Streamer
Peter Naylor, Netflix's vp of ad sales, is leaving the company. Ahead of Netflix's second-quarter earnings call today, the news broke that Naylor is exiting Netflix. A source familiar with the matter...
View ArticleThe Substack That Became the Antidote to Food & Bev Puff Pieces
According to Snaxshot founder Andrea Hernandez, the newsletter subscription platform Substack was like handmade sourdough bread in 2020; everyone was doing it. So when she shouted into the online void,...
View ArticleBridging the Gap Between Creativity and Productivity With Zach Kitschke, CMO...
Welcome to this special episode of the Marketing Vanguard podcast recorded at Cannes Lions. It's a pleasure to welcome Zach Kitschke, chief marketing officer at Canva and a firm believer in the power...
View ArticleNBCUniversal Crosses Upfront Finish Line First With ‘Modest Growth’
NBCUniversal is once again the first major publisher to wrap upfront talks. Today, ADWEEK learned the company "drove modest growth across its portfolio," according to a source familiar with the matter....
View ArticleWhy Is It So Hard to Score a Perfect 10 With Your Olympics Ad?
With the stage set for the 2024 Paris Olympics, the pressure is mounting for competitors to make their mark on a global stage that comes only once every four years. Advertisers also feel the heat to...
View ArticleNike’s Olympics Ad Is an Ode to Unapologetic Winners
"Am I a bad person? Tell me, am I?" actor Willem Dafoe asks in the voiceover for Nike's latest ad, as clips of elite athletes including basketball forward LeBron James, runner Sha'Carri Richardson,...
View ArticleKellanova Names IPG Global Creative Partner on Priority Brands
Kellanova, formerly the Kellogg Company, is expanding its partnership with Interpublic Group after an extensive evaluation of the company's global agency model. FCB will now lead on global and priority...
View ArticleWNBA All-Star Brand Partners Don’t Undervalue the League’s Growing Game
Brands showed up for WNBA All-Star weekend just as fans and broadcasters gravitated to a league that's increasingly made of superstars. The WNBA and ESPN have been looking forward to this All-Star...
View Article‘If You Know You Know’ Brands Are Forcing Us to Redefine Marketing Success
Today, people are more skeptical of traditional marketing hype and are seeking pragmatic value from less obvious sources. A new phenomenon of brand is commanding these audiences' attention: the If You...
View ArticleADWEEK House at Cannes Draws Top Marketers, Celebrities and Brands
A month since Cannes, the buzz from ADWEEK House still has yet to dissipate. The rooftop programming--ADWEEK's Group Chats--included top talent like Paris Hilton, Kahlil Greene, Alexis Ohanian and many...
View ArticleGoogle’s Cookie-less Future Is Probably Not Happening
Google, which has been asserting since 2020 that it would stop passing third-party cookies in the Chrome browser, is planning to abandon that course. In a blog post published today, the tech giant said...
View ArticleWarner Bros. Discovery Sends NBA Rights Deal Into Overtime
Warner Bros. Discovery is taking a final shot at NBA media rights. Top line Earlier this month, The Athletic reported that the NBA had agreed to a media rights deal with NBCU, Amazon and ESPN worth...
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