Exclusive: CMOs Must Improve Financial Literacy to Win Over CFOs
Last year, Mastercard chief marketing and communications officer Raja Rajamannar invited the company's chief financial officer, Sachin Mehra, to co-lead a session with him at the Cannes Lions...
View ArticleWhat the Young Lions US Team Learned From Its Cannes Competition
CANNES, France--The Young Lions competition ended last week with only one U.S. team making a shortlist, but the group of Young Lions came away with invaluable learnings and advice to the industry about...
View ArticleFord’s Sign Language Cover Doubles as an Ad for Hands-Free Driving
Rihanna's American Sign Language interpreter, Justina Miles, went viral for her performance at the 2023 Super Bowl, leading to a wave of sign language covers of songs across social media. Ford taps...
View ArticleIkea’s Innovative Billboard Spreads Sunshine to Every Table
Sweden's weather can be unpredictable and chilly even in the summer, so people try to make the most of all-too-brief sunny moments. Ikea stepped in to help with a special billboard that uses a mirror...
View ArticleDon’t Snort Death Dust, Says Ozzy Osbourne in Liquid Death Ad
Taking advice from the "Prince of Darkness" could be either the best or worst decision ever--but for a new Liquid Death campaign, Ozzy Osbourne preaches the kind of restraint he was never known for...
View ArticleWhy Cannes Lions Is So Valuable for Marketers With Colgate
In this episode of Brave Commerce, hosts Rachel Tipograph and Sarah Hofstetter are joined by Colgate Palmolive's Diana Haussling, CMO of North America and svp/gm of consumer experience and growth, and...
View ArticleHow Brands Can Embrace Diversity and Inclusion the Right Way
Even during Pride Month, many brands struggle to genuinely celebrate diverse communities and understand the best ways to do so. In this episode of Young Influentials, we dive deep with boutique fitness...
View ArticleUnifying Brand and Performance Marketing With Meta
Welcome to this episode of the Marketing Vanguard podcast. Today's guest is Alex Schultz, chief marketing officer and vp of analytics at Meta. We discuss Schultz's career journey, the role of the CMO...
View ArticleTobin Heath and Ally Kickstart ION’s NWSL Coverage
To bring in a knowledgeable women's soccer voice like multi-time World Cup winner Tobin Heath, you need the right Ally. E.W. Scripps Company is looking to make ION a destination for National Women's...
View ArticleVerizon Reveals a Significant Brand Overhaul. CMO Leslie Berland Dishes on...
Cannes, France--The data will set you free. When Verizon announced that Leslie Berland was joining as CMO in December of 2023, CEO Hans Vestberg called the moment a "transformative time" for the...
View ArticleA Protein Bar Brand Created an Impostor to Guide Shoppers to the Real Thing
When searching for a specific item, navigating an entire grocery store can feel like a Sisyphean task. One refrigerated protein bar brand found an innovative way of guiding customers to the correct...
View ArticleNielsen Spinoff Claritas Hires Jefferies to Pursue a Sale
Audience data company Claritas hired investment bank Jefferies to pursue a sale, according to two sources familiar with the matter. Claritas is a customer segmentation business that lets marketers buy...
View ArticleIPG Agencies Reveal Documentary Film About Advertising Icon Ilon Specht
In 1971, 23-year-old Ilon Specht was a copywriter at McCann-Erickson, and one of still relatively few women on Madison Avenue. Surrounded by a cadre of male colleagues on the L'Oreal account, Specht...
View ArticleTime Dropped Its Paywall One Year Ago. Here’s What’s Happened Since
The legacy publisher Time dropped its paywall last June, making it one of only a handful of news organizations--alongside Quartz and TechCrunch--to raise and later remove a paywall. Since then, Time...
View ArticleHow HBO Got a 270-Foot Dragon on the Empire State Building: ‘This Is F*cking...
Successful scheming in House of the Dragon requires having several backup plans--and when it comes to real-life dragons, it's no different. As part of its global campaign for House of the Dragon, HBO...
View Article‘Generally Laughable’: Critics Say Coca-Cola’s Recycling-Themed Cannes Win Is...
Last week between the rose-fueled networking sessions and adtech-funded yacht parties at the Cannes Lions Festival, Coca-Cola and Ogilvy bagged a Grand Prix in the print and publishing category for...
View ArticleCoors Light Will Bury New Patrick Mahomes Commercial in a Time Capsule
In Coors Light's new commercial, Kansas City Chiefs quarterback Patrick Mahomes undertakes a high-stakes mission riding on top of the brand's Chill Train. But due to NFL regulations that prohibit...
View ArticleThe Ultimate Game Plan: Microsoft’s Global Gaming Vision
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews Dametra Johnson-Marletti, corporate vice president of digital gaming sales at Microsoft. She shares her...
View Article2024 Cannes Dinner Club Honors Outdoor Jury
MediaVillage.org and ADWEEK, in partnership with the Out of Home Advertising Association of America (OAAA), co-hosted Julie Thompson's Thursday Night VIP Dinner Club at the Cannes Lions Festival of...
View ArticleExclusive: How Shake Shack Used Reddit and AI to Drive Sales
Shake Shack added a secret sauce to its latest advertising campaign: generative artificial intelligence. The burger joint used full service agency Known's Reddit-focused gen AI chatbot, The Big...
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