Making the Experience Business Extraordinary With Airbnb
In this episode of The Speed of Culture, Matt Britton chats with Hiroki Asai, global head of marketing at Airbnb. Asai shares insights on leveraging creativity for brand storytelling, the importance of...
View ArticleOrange’s Ad Just Won a Cannes Grand Prix, a Turning Point in Women’s Sports...
Orange's "WoMen's Football" ad, which went viral for highlighting gender bias in soccer, has won the Entertainment for Sport Grand Prix at Cannes Lions, marking a cultural moment in the rise of women's...
View ArticleThe Power of Storytelling in Women’s Sports With State Farm
State Farm's long history of championing women's sports goes beyond just advertising. In this episode of Yeah That's Probably an Ad, ADWEEK chief experience officer Jenny Rooney sits down with our 2024...
View ArticleExclusive: Supply-Side Platform 33Across Is Pursuing a Sale
Supply-side platform (SSP) and data business 33Across has been pursuing a sale via investment banking firm Centerview Partners, according to four sources familiar with the matter. The sale process has...
View ArticleRecognizing the Power of Creative, Yahoo Lets Marketers Serve Tailored Ads...
Yahoo is celebrating the power of creative to drive campaign results. Yahoo Creative, announced at the Cannes Lions Festival, is a data-driven solution that helps advertisers tailor the creative of...
View ArticleDisney Is Courting a New Group of Advertisers It’s Betting Could Drive...
CANNES, France--Disney is in the midst of a battle for streaming ad dollars, one that has intensified recently as Amazon Prime Video and Netflix have both entered an already-crowded field with...
View ArticleElon Musk’s Advertiser Apology Tour Begins at Cannes
CANNES, France--Elon Musk dialed back his infamous GFY comment to advertisers last year, saying he only meant the message for brands that would not enable free speech. The owner and chief technology...
View ArticleGlobant Launches Globant Gut to Compete With the Big Consultancies
CANNES, France--Eight months after tech giant Globant acquired Gut, ADWEEK's Breakthrough Agency of the Year, the digital consultancy is making its first move to transform its creative and tech...
View ArticleThink Globally, Act Locally: Marketing Tips from Diageo and NWSL
CANNES, France--Artificial intelligence may continue to be one of the hottest topics at Cannes Lions and beyond, but an ADWEEK House session on Tuesday veered in a different, more sentient direction....
View ArticleHow Brands are Unlocking Customer Loyalty Through Data to Unleash Growth
CANNES, France--First-party data might not be a sexy topic for a beach discussion, but it is one that can help brands explore new opportunities for growth. Scaled data sets from customer loyalty...
View ArticleMark Read and Mark Penn Defend Meeting With Elon Musk at Cannes
CANNES, France--Elon Musk's conversation with WPP CEO Mark Read at the Cannes Lions Festival this week didn't just draw a crowd, but frustrations from agency staffers as well. After skipping Cannes...
View ArticleThe CW’s Fall Premiere Dates Look to Score With Live Sports
The CW is putting sports in a headlock. Today, The CW Network announced its primetime fall premiere dates for 2024, leaning into events and live programming, which have been popular among buyers during...
View ArticleNetflix Goes Big at Cannes With Help From Bridgerton and Squid Game
CANNES, France-- "What's harder to survive, Squid Game or Cannes Lions?" asks a black and white billboard on the rooftop of Cannes' JW Marriot hotel, home to Netflix's activation at the festival. It's...
View ArticleWatch Exclusive Interviews From ADWEEK House at Cannes
Our Riviera residence may have closed for this year, but you can check out all the action through our videos right here.
View ArticleCome Inside ADWEEK House at Cannes
CANNES, France--Get a glimpse of what went down at ADWEEK House at Cannes, our Riviera residence where we gathered the top marketing execs, media personalities, creators and celebrities to come and...
View ArticleIntersectionality in LGBTQ+ Marketing Is Sorely Lacking
Brand leaders frequently say, "We want to be seen as a lifestyle." It's a catchall where audiences are immersed in story, statement, style and sound--integrated across every conceivable platform. So...
View ArticleThe Future of Design and AI’s Role in Creativity With Canva
In this episode of The Speed of Culture, Matt Britton sits down with Cat van der Werff, executive creative director at Canva. Van der Werff shares her journey from an aspiring artist in New Zealand to...
View ArticleApartment Therapy Unveils Redesign With Sponsored Tools to Encourage Retention
Home design publisher Apartment Therapy unveiled a website redesign earlier this month, featuring new, sponsorable site capabilities and a community forum to foster onsite engagement. The renovation is...
View ArticleWhat Disney+ and Netflix Massive Q1 Ad Spend Increases Really Mean
Disney+ and Netflix's ad tiers are paying off. According to market intelligence company Guideline (owner of Standard Media Index, Lumina and SQAD), streamers, including Disney+ and Netflix, saw massive...
View ArticleCannes Young Lions Competition: A Week Packed Into 48 Red-Eyed Hours
CANNES, France--The brightest young minds of the advertising world come together each year for the Cannes Young Lion Competition. This year, we asked the two participants representing Team USA, Rachel...
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