GroupM Midyear Forecast Shows Marketers Are Spending More, Faster
Global advertising will grow 7.8% and reach $989.8 billion by the end of this year, according to WPP media investment firm GroupM's This Year Next Year 2024 Global Midyear Forecast. In 2025, the group...
View ArticleHere’s How Terry Crews’ Creative Agency Is Doing One Year In
Super Serious is coming up on its first anniversary. The bicoastal creative shop was co-founded in 2023 by Hollywood star Terry Crews alongside Wieden + Kennedy vet Matt O'Rourke based on the core...
View ArticleHow Better Data Leads to Bigger Possibilities With Kellanova
Loretta Franks, global chief data and analytics officer at Kellanova, started her career at Kellogg's 17 years ago. Thanks to a recent spinoff, she now works at a company with a legacy spanning 118...
View ArticleNWSL Kicks Pride Campaign Into High Gear as Other Brands Pull Back
To brands looking to use Bud Light, inflation and an election year as an excuse not to celebrate or even acknowledge Pride Month, the NWSL and its sports marketing partners have issued a retort. Using...
View ArticleVerizon’s Formula for Successful Social Strategy
Ever stopped to appreciate a brand's organic social media post, admiring its cleverness and relatability? In this episode, we're delving into the formula for a successful social strategy. From engaging...
View ArticleInside the Pitch Deck That Creative AI Startup Dragonfly Used to Raise $6...
The accessibility of generative artificial intelligence tools like Midjourney has introduced a new challenge: figuring out the creative that will most likely capture peoples' attention from the masses...
View ArticleNavigating the Golden Age of Marketing With Chime CMO Vineet Mehra
In this episode of The Speed of Culture, host Matt Britton interviews Vineet Mehra, chief marketing officer at financial technology firm Chime. Mehra shares insights on his transition from traditional...
View ArticleBen & Jerry’s Urges DIY Activism in First Brand Campaign in a Decade
Ben & Jerry's, a longtime cage-rattler and status quo challenger, is launching its first brand campaign in nearly one decade, encouraging Americans to lean into their skills and passions to become...
View ArticlePublicis Uses an AI Bot to Cut the BS From AI at Cannes
Artificial intelligence will undoubtedly be the big topic at Cannes Lions, and Publicis Groupe is prepared to dispel myths and reveal its huge AI capabilities, all while poking a bit of fun at the...
View ArticleRoku Shifts Its Approach and Opens Up Data to the Programmatic Ecosystem
Roku today is letting partners across the programmatic ecosystem buy using Roku Exchange, a suite of data and targeting solutions that buyers previously only had access to if they bought Roku inventory...
View ArticleExclusive: Equativ Is Acquiring Sharethrough to Compete Among...
Equativ, a supply-side platform headquartered in Paris and New York, is acquiring Sharethrough, another SSP with a strong North American presence and a specialty in native advertising. The terms of the...
View ArticleForbes Launches First Creator Upfront in Partnership With Walmart
Business publisher Forbes is teaming up with Walmart Creator to host the first Creator Upfront this October in Los Angeles, an extension of Forbes' Top Creator franchise and a reflection of the...
View ArticleOracle Is Shutting Down Its Ad Business
Software giant Oracle shared that it is shutting down its ads business during its earnings call last night for the quarter ending March 31, as revenue declined to $300 million in the 2024 fiscal year....
View ArticleExclusive: Inside Netflix’s Pitch to Advertisers for NFL Christmas Games
Netflix is showing its NFL playbook to advertisers, and buyers may need to adjust their game plans. On May 15, hours ahead of its first in-person upfront event, Netflix announced it'd be getting two...
View ArticleA Cannes Hierarchy of Needs, As Told By an Ad Veteran
Sun, sea, seminars, strategy: just a few words that come to mind when you think about Cannes Lions. With the iconic advertising event just days away, C-suiters across the globe are pondering wardrobe...
View ArticleRocket Companies CMO Jonathan Mildenhall on Why It Chose Mirimar as Creative...
Rocket Companies has chosen Mirimar as its creative agency of record as it moves forward with an ambitious new marketing plan under group CMO Jonathan Mildenhall. "I have a very, very clear ambition,...
View ArticleHere Are YouTube’s Top Ads of the Year, According to Google AI
The YouTube Ads Leaderboard looks a little different this year. Rather than simply showcasing a list of top ads ahead of Cannes Lions next week, YouTube used Google AI to analyze more than 8,000...
View ArticleDiversity in TV Is Dwindling, According to New Samba TV Report
Diversity on American television screens isn't keeping up with diversity in American communities. That's the big takeaway from a new Samba TV report offering a closer look at the quantity and quality...
View ArticleFormer Flock Freight Top Marketers Orlando Baeza and Andrew Teague Debut...
Agencies can offer brands a great outsider perspective on their business, but having unique insight from former brand executives is sometimes lacking in the relationships. A new brand studio, started...
View ArticleEXCLUSIVE: All About 3C Ventures, Michael Kassan’s MediaLink Competitor
Ad industry mogul Michael Kassan is launching a major salvo at his former company MediaLink. Publicly, Kassan is confident that he can compete--even as the legal battle between Kassan and MediaLink...
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