The Business Case for Media Equity With Ally’s Andrea Brimmer
In this episode of Yeah, That's Probably an Ad, presented by Ally, community editor Luz Corona sits down with Andrea Brimmer, chief marketing and PR officer at Ally Financial. They discuss Ally's...
View ArticleThe LadBible Group, With Betches in Tow, Signs Peacock Partnership
Lifestyle publisher LadBible Group has signed a seven-figure advertising deal with the NBCUniversal streaming service Peacock. This partnership marks LBG's first major foray into the U.S. market since...
View ArticleHow Independent Agencies Are Attracting Private Equity Funding
There was a time when Megan Lally had doubts about accepting a private equity investment. Now, hot on the heels of inking a new deal with private equity firm Svoboda Capital Partners, the creative...
View ArticleThis Little Green Leaf Means Your Ad Was Renewably Powered
Adtech firm Viant today released a new carbon label for digital ads. The label, which shows up as a small green leaf in the corner of an ad (similar to the AdChoices label), communicates to viewers...
View ArticleRoku’s New Ad Sales Leader Expands Team With First Major Hires
Roku's new ad sales leader is making moves. What's happening: Today, Roku announced that Sarah Harms and Sal Candela are joining the company as vp of advertising marketing and vp of global agency...
View ArticleMolly Baz Follows Her Billboard Controversy With a Special K Deal
Molly Baz, the cookbook author whose recent billboard for breastfeeding brand Swehl was deemed too spicy for Times Square, is following up that controversy with a new sponsorship. Baz, in a timely...
View ArticleLG’s Campaign Retrains Social Media Algorithms to Serve Up Positivity
It's not called "doomscrolling" for nothing: Many studies have shown that social media can have a negative effect on one's mental health. With algorithms giving users more of what they click on, it...
View ArticleRickey Thompson Is Redefining What a Creator Is
Rickey Thompson is a well-known name since the days of Vine, and now TikTok. He is passionate about sharing his hilariously relatable, yet edgy, point of view. Thompson is an actor, comedian, model,...
View ArticleGizmodo Acquired by European Media Firm Keleops
Technology publisher Gizmodo was acquired Tuesday by the European media company Keleops, according to its founder and CEO Jean-Guillaume Kleis. Financial terms of the transaction were not disclosed....
View ArticleCannes Lions Reveals Titanium Shortlist, Including CeraVe and DoorDash Super...
Cannes Lions has revealed the Dan Wieden Titanium Lions shortlist, one of the most prestigious prizes in the advertising industry. 20 pieces of work out of 200 entries made the category's shortlist....
View ArticleBrave Commerce: Shifting Into the Intelligent Commerce Era
Over the years, Brave Commerce hosts Rachel Tipograph and Sarah Hofstetter have made it a point to focus on the experiences and stories of their guests, and not themselves. As a result, they have never...
View ArticleHow Marketers Can Win on Reddit, From the Platform’s CMO
In this episode of The Speed of Culture, Matt Britton sits down with Roxy Young, chief marketing and consumer experience officer at Reddit. They discuss the importance of mission-driven work,...
View ArticleUS Brands Have an Opportunity to Support Era-Defining Causes
Despite 2023 being viewed as a year of evolving international turmoil, we are seeing a stabilization of the global issues that matter most to people globally and in the U.S. "Poverty, hunger and...
View ArticleMotorsport Network, Newly Under Billionaire Ownership, Aims to Capitalize on...
Automotive media company Motorsport Network has recently unveiled a number of new expansion initiatives after being acquired last June by billionaire Gary Fegel, part of a broader bid from the...
View ArticleLongtime PepsiCo Marketer Todd Kaplan Exits
Pepsi chief marketing officer Todd Kaplan is stepping down after 17 years with the business. The marketer confirmed that he was leaving to "pursue an opportunity outside of the company" in a LinkedIn...
View ArticleApple’s Back-to-School Campaign Borrows a Trick From Classic ‘Mac vs PC’ Ads
College faculty may think they have much guidance to impart to younger generations, but tech-savvy students prove they know best in Apple's cheeky back-to-school campaign. Emmy-winning commercial...
View ArticleEP+Co Appoints Kat Shafer as President to Succeed Allen Bosworth
Being able to retire on your terms is a luxury in this business, but Allen Bosworth, co-founder and president of EP+Co, is managing to do so after over 40 years. "It is an opportunity for me to go do...
View ArticleUN Secretary-General Tells Agencies to Drop Fossil Fuel Clients
United Nations Secretary-General Antonio Guterres today condemned the advertising industry for greenwashing, demanding that agencies drop fossil fuel clients and calling for a ban on fossil fuel...
View ArticleWhat a $76 Billion NBA Media Deal Means for WBD and the WNBA
Just as the NBA Finals tip-off, the league is preparing for a massive shift in its broadcast landscape. According to the Wall Street Journal, the National Basketball Association is on the precipice of...
View Article‘Almost a Slap in the Face’: Publishers Vexed by The Trade Desk’s Narrow...
Unsurprisingly, The Trade Desk got its wish when it welcomed a little debate after releasing a list of top premium publishers last week. Publisher critiques range from the demand-side platform favoring...
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