Buyers Ask to Prune Streaming TV Adtech Partners Ahead of Upfronts
As brands sit down with publishers to discuss connected television deals during this upfront season, they are asking for more efficient programmatic supply paths with fewer tech partners between buyers...
View ArticleTubi Gives Emerging Filmmakers and Fans a Voice With Stubios
Thanks to a diverse media library and no financial barrier to entry, Tubi has emerged as the streamer of choice among a new generation of content consumers. Now, the Fox-owned FAST service seeks to...
View ArticlePrime Video Gets New Interactive and Shoppable Ad Formats Ahead of Upfront
Remote possibilities are becoming a reality thanks to Amazon's new ad formats. Top line Ahead of its upfront presentation May 14, Amazon Ads is announcing an expanded suite of interactive and shoppable...
View ArticleBurger King Celebrates Bald Spots With a Whopper Giveaway
Brazilian social media users have coined plenty of names for different types of baldness, such as "the hairy bald" and "long forehead." Burger King got in on the game by dubbing the combination of a...
View ArticleGlamorous Rest: Unisom and Christian Siriano Host Slumber-Themed Met Gala Parade
In the fashion industry, people anticipate the first Monday in May when the annual Met Gala takes place. The looks that grace the Metropolitan Museum of Art's steps become conversation fodder for both...
View ArticleThe Less Obvious Scary Things About Starting an Ad Agency
If you inherited your agency or have just won the Powerball and are thinking of starting up, you can stop reading right now. This is for the bootstrappers, the freelancers, the one-man-bands, the...
View ArticleBéis Goes Country With Pit Stop Pop-Up at Stagecoach
When it comes to traveling, it's hard not to come across the Beis weekender or suitcases. Recently, the company was the official luggage and travel bag sponsor of the country music festival Stagecoach,...
View ArticleMeta Continues AI Push With New Generative Image and Text Tools
Meta introduced new products today that let advertisers use generative AI to create images and text. As artificial intelligence becomes more foundational to how marketers approach their jobs, Meta...
View ArticleAdweek Podcast: Nurturing Positive Client Relationships With Wieden+Kennedy
The team at Wieden+Kennedy has a single mission: to use creativity and influence to change the world and impact culture. For John "JP" Petty, global executive creative director at the shop's creative...
View ArticleAI Doesn’t Have to Be Trained on Data Scraping: Synthetic Data Explainer
Generative artificial intelligence models are only as strong as the data they are trained on. However, much of the high-quality, human-created data available on the open web needed to train all these...
View ArticleMake Waves—But Make Sure They Propel the Brand Forward
The quick-service restaurant business is a sprawling, dynamic space, expected to grow to nearly $1.47 trillion by 2028 at a compound annual growth rate of 6%. It's a highly competitive category, with...
View ArticleDisney, Walmart Team Up for Enhanced Targeting, Measurement Across Streaming
Disney Advertising struck a deal with Walmart Connect that allows advertisers to target Disney's streaming portfolio, including Disney+ and Hulu, using Walmart's shopper data, the companies announced...
View ArticleCoca-Cola Puts People and Pets Over Product in an Ode to Spills
Coca-Cola ads typically focus on the joy of drinking a cold soft drink, but the brand's latest campaign tosses the beverage aside in favor of other happy moments. Three spots, developed by WPP Open X...
View ArticleApple Crushes Paint Cans and a Piano to Spotlight Its Thinnest Product Ever
Apple has revealed its thinnest product ever, the 13-inch iPad Pro. To show off this distinguishing feature, the brand crushed objects down to the new device's size. Created in-house, "Crush!" takes a...
View ArticleThe Loneliness Epidemic and Media Consumption: What Marketers Need to Know
We are still seeing the effects of the pandemic come to fruition, but one thing is very clear: We are all feeling more disconnected. The resulting epidemic of loneliness is well documented by health...
View ArticleWhat to Expect From This Year’s Upfront, According to Buyers
The last upfront season resulted in long negotiations with significant rollbacks outside of sports, and buyers wouldn't be surprised by a little deja vu this time around. The days of skyrocketing...
View ArticleClean Creatives’ F-List Awards Are Back, Trolling the Ad Industry for Ties to...
If you thought awards season was over, think again. Clean Creatives, the campaign pressuring ad agencies to drop fossil fuel clients, brought back its F-List Awards today--but it's not one that most...
View ArticleWhy We Can’t Stop Talking About Asian Creativity
In a globalized, post-colonial world, it's not easy to define Asian creativity. Creativity made in Asia? Creativity made by Asians, anywhere in the world? Creativity that has Asian inspirations and...
View ArticleFossil Consolidates Global Media With Assembly
After a global media review spanning more than four months, Fossil Group is consolidating its account with the Stagwell agency Assembly. The brand is winding down its regional relationships with 15...
View ArticleGap Reinstates CMO Role, Hiring From PepsiCo to Drive Brand Revival
As it marches ahead with its turnaround plan, Gap has reinstated its chief marketing officer position, hiring PepsiCo's Fabiola Torres to fill it with a global remit. Torres will be the first person in...
View Article