Blending Boundaries: Crafting Events That Thrive In-Person and Virtually
To make an event truly spectacular, relying on a photo wall and good food is not enough. You need to ensure that attendees are engaged and talking about it afterward. That's how agency BMF creates its...
View ArticleHershey’s AI-Powered Ad Campaign Sold More Candy and Gave It Leverage With...
When The Hershey Company used AI to drive its media placements in a recent campaign, it not only sold more candy but also gave the confectionary brand an advantage in its negotiations with retailers....
View ArticleHow CTV Marketers Are Using Gen AI to Improve Contextual Advertising
Generative artificial intelligence has already unlocked a host of new capabilities for marketers, particularly regarding ad creative. Still, the technology could soon transform the world of contextual...
View ArticleFinally, the Ad Industry Can Deliver on Purpose-Driven Media Investment
Several brands have made public commitments to shift their budgets to purpose-driven advertising and allocate spend to companies owned by and reaching underrepresented populations or focusing on...
View ArticleWhy Time’s Taylor Swift Feature Was Marked Brand Unsafe
What do a feature on Taylor Swift, a profile of Sam Altman and a piece about the James Webb telescope all have in common? Last year, all three Time stories were deemed unsafe for brands to advertise...
View ArticleHow Brands and Cannabis Companies Are Maximizing Their Joint Efforts for 420...
Tipsy Scoop serves up sweet treats like spiked mint chip and vanilla bean bourbon that are meant to deliver a pleasant, light buzz similar to a dessert cocktail. But for years now, fans of the New...
View ArticleKeep Snacking on Cheetos, But Try Using Your ‘Other Hand’ For Important Tasks
If an NBA superstar has Cheetle all over his Cheetos-eating right hand, he might whiff a few lefty high-fives. But, aside from slight embarrassment of the missed connection, it's no big deal. It's a...
View ArticleCoachella Went After a Nonprofit Behind an STD Awareness—and Missed a Big...
Even by Southern California standards, the traffic jam created by motorists heading home from the Coachella Valley Music and Arts Festival is notorious. In the hours after the annual concert's end,...
View ArticleThese Rising Creatives Won U.S. Cannes Young Lions Competition
The U.S. Cannes Young Lions Competition has its newest set of winners hailing from TBWA\Chiat\Day LA, Weber Shandwick, Initiative and FCB New York. The 2024 winners will represent the U.S. in the...
View ArticleThe Garage Podcast: The Future of Media Through Optimization and...
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing from Albertsons Media Collective, The...
View ArticleSqueezing Innovation: CEO Monica McGurk’s Fresh Take at Tropicana
Tropicana, known for its premium orange juice, stands as a beacon of leadership and innovation in the beverage industry. Balancing a rich heritage with modern consumer demands, Tropicana is dedicated...
View ArticleTechMagic Podcast: The Promise and Caveats of AirChat
On this week's episode of TechMagic, host Cathy Hackl and guest host Lee Kebler discuss AirChat, a new social audio app. AirChat uses voice transcription to turn your voice into a text note. Kebler...
View ArticleOgilvy Names Rafael Rizuto Chief Creative Officer for North America
The creative leadership carousel continues to turn. David Lubars recently announced his retirement after four decades at BBDO. Chris Beresford-Hill, who had been at Ogilvy as president of advertising...
View ArticleHeineken’s Key to Customer Data Insights? Gen AI Chatbot
Heineken is the latest brand getting comfortable with generative AI chatbots. The brewer has integrated a gen AI chatbot into its cloud platform, KIM (Knowledge and Insights Management), letting...
View ArticleHere’s My Beef With Ad Agencies
If you caught my LinkedIn post, you know I've got some serious beef with the current ad agency model. I mean, let's call a spade a spade--it's broken. Outdated. And in desperate need of a shake-up....
View ArticleNetflix Surprisingly Reveals Upfront Plans: Looks at Squid Game Season 2, Ad...
Netflix is surprisingly upfront about its upfront plans. The company is set to make its second upfront presentation this May, and in an earnings call today, Netflix's leaders explained exactly what to...
View ArticleInside Heineken’s 22-Year Partnership With Coachella, ‘Gen Z’s Super Bowl’
On a recent sweat-soaked Sunday night at Coachella, Lupe Fiasco was headlining a raucous Heineken House show, proving there's plenty of appetite for rap at the festival best known for pop, indie and...
View ArticleWhy Caitlin Clark Will Be Worth It for Nike
Caitlin Clark may soon receive an eight-figure payday from Nike. But brands have already known her value for some time. As initially reported by The Athletic earlier this week, Clark is likely to sign...
View ArticleDraymond Green Addresses His ‘Questionable’ Choices in AT&T Ad
Both Draymond Green and AT&T know how much the Golden State Warriors defensive standout's on-court decisions affected his team this season--and they're not afraid to say it. Since coming to the...
View ArticleCreator Jayde Powell Has the Tea on Finding a Safe Space in Social Media
As a content creator, Jayde Powell has completely immersed herself in the creative world. In the process, the influencer-writer-speaker has picked up a breadth of expertise, which has led to...
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