2024 Oscars Ratings Get Kenergy, Growing to 19.5 Million Viewers
Sunday's Oscars were more than Ken-ough for ABC. On Monday, the Academy of Motion Picture Arts and Sciences announced that ratings for the 96th Oscars on ABC drew an average audience of 19.5 million...
View ArticleQ&A: Nielsen’s CEO on Rolling With Massive Changes in 2024
The measurement industry is at an inflection point. In 2021, measurement giant Nielsen lost its third-party accreditation from the Media Rating Council after the company admitted to undercounting...
View ArticleChanning Dungey Is ADWEEK’s 2024 TV Executive of the Year
During a year when scripted content became stunted by the Hollywood strikes, Channing Dungey, ADWEEK's 2024 TV Executive of the Year, just kept making it work. In 2020, Dungey became chairman and CEO...
View ArticleHow Did This Cell Carrier Advertise a 50% Rate Discount? Chop a Ford in Half,...
In February, a survey conducted by WhistleOut--a search engine that lets consumers compare mobile plans--revealed that half of Americans believe they pay too much for their cell phone service. Over a...
View ArticleAmazon’s Gritty Campaign Shows How Tough Women’s Soccer Can Be
For those in any doubt, women's soccer can be a brutal sport, as ecommerce giant Amazon's European campaign portrays through bumps, scrapes and post-match recovery. In creative agency adam&eveDDB's...
View ArticleDavid Beckham Kicks Off Stella Artois Campaign as Brand Eyes ‘Ambitious’ Growth
Stella Artois enlisted soccer legend David Beckham as its brand ambassador as it seeks growth around the world with a new platform. Beckham stars in a commercial that will be part of a yearlong...
View ArticleFormer Barbarian CEO Steven Moy Is Joining L&C as Its First CEO
Over the past 20 years, Steven Moy has worked his way through a handful of advertising's biggest holding companies. Moy, who is leaving his post as Barbarian CEO, wanted to have a much smaller remit in...
View ArticleRetail Media Measurement Must Extend Beyond Search and Across Channels
Retail media was one of the biggest industry conversation starters of 2023. Every retailer from Dollar General to Cars.com has launched a retail media network to capitalize on their existing...
View ArticleHow Ipsy Keeps Customers In the Know and Ahead of Beauty Trends
Everyone has their favorite skincare and makeup products, but how do you keep up with the latest trends and discover new products before they become popular? Ipsy is a personalized beauty membership...
View ArticleThe V&A Museum Hosts an Elaborate Treasure Hunt That Indulges Niche Passions
Museums are sometimes seen as dusty, irrelevant institutions in the digital era. Young people may be more interested in scrolling TikTok than staring at a painting or sculpture in an art gallery. The...
View ArticleMegan Thee Stallion to Bring Hot Girl Energy to Social Media Week
Three-time Grammy Award-winning artist, philanthropist and entrepreneur Megan Thee Stallion is set to discuss her authenticity when it comes to fan engagement as the "Hot Girl Coach" comes to Social...
View ArticleGoogle’s Gen AI Search Threatens Publishers With $2B Annual Ad Revenue Loss
Google launched its artificial intelligence-powered search engine, Search Generative Experience, in beta last May, sending publishers scrambling to prepare for a significant disruption in organic...
View ArticleExclusive: NWSL Tells Fans to ‘Keep Up’ Ahead of 2024 Season in New Creative
The NWSL is back, and it wants fans to know it. Ahead of this weekend's season kickoff, the National Women's Soccer League unveiled the latest iteration of its "We Play Here" sports marketing campaign...
View ArticleThe Garage Podcast: Navigating the Evolution of Retail Media
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collective. The...
View ArticleHow a Team of Women Pulled Off Tubi’s Groundbreaking WNBPA Documentary
Tubi's groundbreaking basketball documentary, Shattered Glass: A WNBPA Story, almost didn't happen. The film, which premiered Jan. 31 on Tubi in partnership with Puma, gives an all-access,...
View ArticleThe Speed of Culture Podcast: Revolutionizing Media Consumption
As the digital era continues to evolve, the way we consume media transforms significantly. To explore the complexities and opportunities within the streaming industry and get a glimpse into how...
View ArticleiProspect Expands Duties for Ferrero Group, Winning the US Market
Ferrero Group, the chocolate company encompassing the Kinder, Nutella and Tic Tac brands, awarded its U.S. media management duties to Dentsu Media agency iProspect at the end of February. Given the...
View ArticleWho Is the Chief Medical Officer of American Households?
Both men and women think about health a lot. Not surprisingly, though, how they think about it and how they think about health for the other gender, is completely different. As a result, women are...
View ArticleCBS, WBD ‘Essentially Sold Out’ Men’s March Madness Ads in Biggest Year Yet
The ad sales teams at Warner Bros. Discovery and CBS are dancing their way through March. Ahead of Selection Sunday on March 17, the NCAA Division I Men's Basketball Tournament's advertising inventory...
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