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GroupM Inks 20-Year Lease for 3 World Trade Center
GroupM has signed a 20-year office lease in 3 World Trade Center that will entail 516,000 square feet in the tower, scheduled to open in 2017. The WPP-owned media agency group, which includes...
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GroupM Names Michael Bologna to Run New Unit
GroupM has turned to a veteran of WPP media shops to run Modi Media, a new unit that aims to improve the targeting behind TV ads. Michael Bologna joined WPP's MEC in 1998 as an assistant media planner...
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WPP's GroupM Promotes Brian Lesser to North American CEO
In a move that underscores GroupM's comittment to data and programmatic technology, the WPP company has elevated Brian Lesser to CEO of its North American operations. Lesser had served as chief...
View ArticleTwitter: Here’s How to Turn Off Sound Effects in the App
Did you know you can turn off the sound effects in the Twitter mobile application? Our guide will show you how this is done. Note: These screenshots were captured in the Twitter app on iOS. Step 1: Tap...
View ArticleLil Yachty and Donny Osmond Have a Surprisingly Charming Bromance for Chef...
What do you get when you mix nostalgia for canned ravioli with a classic marketer's burning desire to stay relevant in contemporary culture? Apparently, an original trap-inspired music video featuring...
View ArticleGen Z’s Passion for Sustainable Products Is Fueling the Shift Toward Streetwear
As Gen Z defines the types of products that resonate with them, brands like Allbirds and S'well have stood out for their sustainable sneakers and water bottles. Those products partially derive their...
View ArticleHow Should Businesses Cope With Social Media Churn?
One of the biggest challenges facing businesses on social media today is growing their audiences. According to a report by The Manifest, building their follower and influencer bases is one of the top...
View ArticleDDB Interns Are Changing Up San Francisco Street Names by Adding Two Letters
Modern San Francisco may be known as a hub of progressive thought (the city has, since 1975, had a Commission on the Status of Women solely dedicated to advocating for gender balance), but that doesn't...
View ArticleHouse Hunters Are an Odd Breed, But New Realtor Spots Promise Not to Judge
If there's one thing Netflix's Santa Clarita Diet has taught us, it's that Realtors (not to be confused with real-a-tors) can roll with just about any situation. While for most that probably doesn't...
View ArticleOMG, Can P&G Literally Trademark LOL? WTF!
TIL that P&G, the biggest name in CPG, filed a request with the United States Patent and Trademark Office to register LOL as a protected TM. OK, that was confusing AF ... so let's step back a...
View Article3 Ways Facebook’s Updated Pixel Helps Your Business Grow
Facebook's recent announcement of its advancement in pixel improvements is making waves in the sphere of online advertising. While the social network already boasts unparalleled trackability within a...
View ArticleHow the Cooper Hewitt Museum and R/GA Are Showing the Evolution of Technology...
On a weekday afternoon this spring, Bob Greenberg stopped in front of a bright red Ducati that he'd recently bought. It was a four-cylinder, with a top speed of 200 mph. Made of titanium and carbon...
View ArticleThe Smithsonian Is Bringing Its Burning Man Exhibit to Snapchat With An...
At the end of every summer, people from around the world create a temporary city in the Nevada desert--to make things, to burn things, to dress with elaborate costumes and to live for a week with a...
View ArticleWunderman Elevates Head of Operations to Chief Operations Officer, North America
WPP-owned global digital agency Wunderman today announced the promotion of Robyn Tombacher to the newly-created role of COO of North America, effective immediately. She previously served for the past...
View ArticleA Fortune—and an Ad? How One Company Is Penetrating Chinese Restaurants
The future includes an ad--at least, according to millions of fortune cookies currently being rolled out in Chinese restaurants across the country. These cookies are the work of Open Fortune, a company...
View ArticleAmobee Closes $100 Million Purchase of Videology
Telcos are increasingly turning their sights on the rapidly consolidating ad-tech sector, with a mutual wariness of players such as Amazon, Facebook and Google being the common thread connecting...
View Article3 Ways Brands Can Thrive in an Ever-Changing Retail Industry
Retail isn't dead, just boring retail is. This assessment by John Costello, former president for global marketing and innovation at Dunkin' Brands, simultaneously points out that the death of retail...
View ArticleHave to Work on Labor Day? Maxwell House Might Reward You With a ‘Paid Day Off’
Maxwell House is offering folks more than just a coffee break for Labor Day. The brand invites users to tweet @Maxwell_House from Sept. 1 through Sept. 3 using the hashtags #LaborOnLaborDay and...
View ArticleWhat Does an ‘All-American Family’ Look Like? HP Created a Challenge to Show...
To most people, the image of an "all-American family" consists of a heterosexual white man, woman and children. 74 percent of 2,000 people surveyed in an HP-commissioned study believed that the typical...
View ArticleFormer Facebook Claimant Paul Ceglia Is Fighting Extradition From Ecuador
Just when you think you've seen the last of self-proclaimed Facebook co-founder Paul Ceglia, he turned up in Ecuador. Ceglia filed an ill-fated lawsuit against Facebook and its founder and CEO, Mark...
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