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Spotify Is Curating Playlists Using Listeners’ Location Data to Deliver an Important Message: Get Out and Vote

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Spotify rolled out custom notifications and playlists to its U.S. listeners, reminding them that midterm elections are fast approaching. The notifications, which are personalized to users based on mobile location data and age data, began rolling out to Spotify listeners on their mobile devices on Oct. 30. A reminder to vote appears when users open...

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